Quality of a Queen
Emirates Woman|April 2021
Founder of Didon Jewellery, Azza Skhiri discusses being inspired by a legacy
AMY SESSIONS

What do the first 30 mins of your day look like, your morning routine? First of all, I do my skin routine, then I practise gratitude, either by meditating or by doing a few yoga poses depending on the mood.

What is at the heart of Didon Jewellery, the DNA? Didon is inspired by Queen Didon and her legacy, an amazing, inspirational woman for modern women today. Didon Jewellery is minimalistic, sleek yet practical and timeless.

How has being based in the Middle East helped or hindered in continuing to grow the brand globally in comparison to other locations you’ve lived? The buildup to launching the brand was in Canada. The first show the brand participated in was in NYC and the production has always been in Dubai. The UAE has always been part of Didon even before moving in here, the market is different and this adds to the beauty of seeing Didon grow steadily and organically.

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