High Performance
Emirates Woman|January 2021
Gym Clothing Co. produces highperformance, durable workout wear. The brand’s director Kelly Hodgkin tells us the story behind the Dubai-based brand and how to ensure you have the motivation to keep your squats low and energy high.
OLIVIA MORRIS
What inspired you to launch Gym Clothing Co.? Gym Clothing Co. was originally started by my Co-Director Max Bissell. In his role as a PE teacher, he saw that the students didn’t like their kit and decided to change that by designing a new one. He really enjoyed the whole experience and having always wanted to start his own clothing line, that’s what gave him the push to turn it into a business. Max is a former semi-professional footballer who loves fitness and he gets a real buzz from wearing his own designs and seeing others train in the pieces we create.

Prior to launching the brand, can you talk us through your career? I originally started out in the healthcare industry back in the UK, alongside being a model. Now my career is extremely varied, which I love. I still work as a model and brand ambassador, as well as running an events and modelling agency, and recipe designing for various publications and brands. And of course, thanks to the Gym Clothing Co., fitness has evolved from a personal passion to being an important part of my career as well.

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