CAPSULE COOL
Emirates Woman|April 2021
Experimental fashion brand IAM MAI creates modern collections through minimal silhouettes
AMY SESSIONS

What do the first 30 mins of your day look like, your morning routine? My aim is to start my day over a quiet coffee while journaling but in reality, most days it’s a mad rush to get my kids ready and out of the door!

What is at the heart of IAM MAI, the DNA? IAM MAI is known for juxtaposing unique elements inspired by the environment, architecture and natural elements, and artistically translating them into contemporary versions of kaftans and abayas.

How has being based in the Middle East helped or hindered in continuing to grow the brand globally? I am still focusing on growing my brand regionally so at this stage being based in Dubai is perfect as it’s a fashion hub for the region. We are all so well connected online these days that location is not an issue anymore.

How do the creative and commercial sides of the business work together and how does your role support this? I handle both the creative and the commercial side of my business. So, my role involves everything from designing to overseeing production and processing orders.

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