What do the first 30 mins of the day look like, your morning routine? I wake up around 6:30 am, and drink lots of water before walking my French bulldog. Then I practise yoga or do some meditation, have coffee with goats’ milk and an Aloe Vera shake before kick-starting my day with a breakfast. Sometimes when I have time, I journal.
What inspired you to launch Live The Process? When I launched the brand, no platform existed which primarily focused on health and wellness content with an active collection that was feminine. It was all new back then as the concept was created nearly ten years ago, however, came to fruition around seven years ago.
How have you embodied wellness elements within the label? I would say our tagline – The Workout Within has brought the elements of the inner and outer into one message. As working on your inside is just as important as feeling and looking good on the outside so the two worlds collide. Our activewear now also has a lot of knitwear, to go beyond the conventional form of gym gear. The brand’s focus is to exist beyond a space of being able to wear pieces outside the gym space, along with working out in them. Every element infused into the brand is about the celebration of self-love, highlighting that no one is in a better place and we are all just Living The Process. Wellness starts with its name and it’s truly about valuing one’s self.
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