Advance Guard
Better Homes & Gardens India|June - July 2018

Take a note of the newest watchword in the world of beauty—anti-pollution products are here to save your skin from premature ageing.

Nandini Banerjee

There has been an unusual development in the global beauty market in the last 18 months or so—the emergence of anti-pollution beauty products. In 2016, the Environmental Performance Index (EPI) placed India at a dismally low ranking of 141 out of the 180 countries surveyed. India, it declared, has the third largest emission of greenhouse gases, and the severity of air pollution is so high that life expectancy among Indians, on an average, has been reduced by three to four years.

The effects of this poisonous air can even be seen and felt on our skin and hair. Pollutants like dust, smog, exhaust fumes, sun rays, cigarette smoke, blue light (from smartphones) merge with grime on the skin and cause oxidative stress that clogs the pores and inflames the skin, leading to premature ageing. Declaring war against this insidious monster, the beauty industry has come up with a range of anti-pollution products designed to defend our delicate skin.

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