Rewind back to the start of 2020, it would be inconceivable to imagine editing wedding celebrations down to social distancing mandates. Today, it’s a given to a grim degree. The ‘happy occasion’, as we knew it, has had to form a union with the uncertainties of a pandemic. No question, the coronavirus outbreak has turned the bridal industry on its head. But what will emerge? Will our time in quarantine propel a paradigm shift in wedding wardrobes? Will minimalism continue to win the favor of brides-to-be? To get a better sense of what brides will dress like post-pandemic, I asked three celebrated couturiers, Manish Malhotra, Amit Aggarwal, and Suneet Varma, to share their blueprint on the road ahead. A collective consensus was this: some of your best-laid plans may have gone awry, but the bridal ensemble will be anything but prosaic.
The big realisation
For most, the year has been a chance to introspect and reassess their spending habits. Suneet Varma waxes eloquent about brides centring their choices around the principle of investment, and buying more cautiously and consciously during (and post) pandemic. He goes on to point the needle towards the hedonism attached to bridal couture. “There was an excess attitude. But this pause has resulted in some sort of balance. What brides would have originally considered adding nine ensembles to their repertoire, now they will buy just four—one for each event they host,” the New Delhi-based veteran designer says about the quarantine of consumption caused by the coronavirus outbreak which is likely to linger. Moving forward, he foresees brides carefully curating their trousseaus with pieces that will last for posterity.
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