Unlock Your Inner Champion
Where Boston|January 2020
Football legend Tom Brady expands his legacy with a new Boston TB12 Performance & Recovery Center offering exclusive training and holistic wellness programming or all. TB12 Staff

TB12 was born out of the 15-year partnership between 6-time Super Bowl Champion Tom Brady and his Body Coach, Alex Guerrero, who began working together in 2004 to fix a nagging elbow injury that was threatening Brady’s career.

The pair spent the next decade perfecting a new approach to preparation and recovery that Tom has credited with helping to prolong his peak onfield performance well into his 40s. As Tom continued to stay healthy and improve on the field year-after-year, he and Alex kept coming back to the same question – “why doesn’t everyone know about this?”

The bond that Tom and Alex formed – as well as their desire to share their experiences and methods with others – led them to open the TB12 Performance & Recovery Center at Patriot Place in Foxboro, MA in 2013. Their goal in opening this first TB12 facility and taking their training method public was simple: make the TB12 approach accessible to everyone.

“A lot of people come to us because conventional methods haven’t worked for them,” Brady says. “Some come to train, others are more focused on performance, and still others are trying to recover from injuries. We see professional athletes, elite amateurs, high school athletes, college students who want to make the team or have their eyes on the pros, weekend warriors, and men and women from four to 80 who just want to unlock more performance, whatever that may be, and increase their vitality through all stages of their lives.”

After six successful years of growth in Foxboro, and 3 more Super Bowl wins for Tom, TB12 was poised for a transformative year in 2019 and announced plans to open a second Performance & Recovery Center, this time on Boylston Street in the heart of Boston’s Back Bay.

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