The Chronicle Of Burger

Viren D'Silva a brand communication specialist with an experience of over twenty years in various management roles in the sports industry joined hands with Sijo Mathew in building their dream project of "India's most loved burger brand". TW's Mohua Kar in conversation with Viren D'Silva on the idea behind GFB and the challenges and opportunities in today's extremely sensitive as well as dynamic ket scenario in the FnB segment.

How three of you met and what led to the idea of GFB coming on the stage?

In the year 2019, Sijo Mathew launched Good Flippin Burgers. In 2020, I and Sid Marchant quit our corporate careers and came on board full-time.

We came together because of the different skill sets we possess that align with our vision to build India's most loved burger brand. We wanted to build for scale from day one because we believed that there was product market fit and if we were able to establish the other pillars of organisational efficiency, namely company, people, and process, then the sky was the limit.

Talking about our backgrounds, Sijo Mathew worked with US Military and NATO in their peacekeeping efforts in Afghanistan, Sid Marchant was Category Head (Food & beverage) at Tata Starbucks, and I ran the sports franchises, Kerala Blasters and Tamil Thalaivas. I met Sid when he partnered with me in the Tibbs Frankie Franchise and developed a great working relationship. We came on board to scale and grow Good Flippin' Burgers as a National Brand.