How Gen Y Travels
Outlook Traveller|September 2019
TEAM OT SPILLS THE TEA ON EVERYTHING YOU’D WANT TO KNOW ABOUT TRAVEL FOR THE MILLENNIAL GENERATION

Millennial’ must be one of the most hotly-discussed, colourfully-plastered, and keenly-inserted-into-SEO words in recent times. There’s a deluge of discourse on what is and isn’t a millennial, about their audacity to alter tradition, about strange habits and stranger language. We’d prefer not to add to this string of complaints.

When women began to show their ankles from under gowns, there arose a hue and cry about the death of modesty. When tattoos started becoming commonplace, many couldn’t dissociate them from gang symbolism. When photography gained popularity, critics called it the death of the art world. Change is natural, all-encompassing and inevitable. With the strongest tools in their hands to keep pushing forward, nobody knows this better than a young adult today.

There’s no exact definition on what is a millennial, otherwise known as a member of Generation Y. However, few elements seem to be commonly stated: millennials are those born between 1980 and the late 90s to early 2000s. The Pew Research Centre puts the cutoff date at 1996, while the Oxford Dictionary has chosen a looser definition, of “a person reaching young adulthood in the early 21st century.” There’s some variation in tangible expressions of millennial identity (fashion, popular culture, food habits), with Asia catching up a little after Europe and North America, but by and large, millennials are those who entered adulthood during the Information Age. They are tech and social media savvy, and apparently show increased tolerance and advocacy for progressive ideas. They are both active and sedentary; they are searching for work-life balance but are also willing to risk it all to reach the top; they are climate-conscious, but still, send much waste to landfills. Nevertheless, the desire for travel unites them all, even bridging generation gaps. We’re a young team at OT, and couldn’t resist the opportunity to piece together the ins and outs of contemporary travel.

IT’S WORTH IT

It might be easy to accuse millennials of daydreaming. Often concocting bizarre scenarios, they pore through social media, wishing for an adventure of a lifetime. While not to be prone to extravagance, the motto of ‘work hard and party harder’ is one to live up to. If the experience is worth it, many millennials prefer to save up their vacation days and money only to spend it on one grand holiday. A once-in-a-lifetime indulgence, if you may. Be it walking the edge of the CN Tower in Toronto, or spending a night under the magical northern lights in Alaska. Even an ordinary escape to the hills might get elevated if it boasts of a dangerous hike, or perhaps an active volcano or two. We know of individuals who’d part with their life’s savings for shark cage diving in South Africa or a polar plunge in Antarctica. It is all for the rush of life, to get the right adrenaline kick, they argue. Spending days meticulously planning and shortlisting options is something they would gladly do (most would even have a Pinterest board for company!). Moreover, if they could find like-minded people, or convince their friends to come along, well then, wouldn’t that be it?

TO WORK IS TO TRAVEL

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