Do you remember all the fuss about plastic straws? It wasn’t long ago when company after company realised that handing out 4.7 billion plastic straws each year in England alone wasn’t such a great idea after all. Hotels were quick to jump on that ‘green’ bandwagon. It was a clear win: something easy to phase out, that represented both a cost saving and a simple way of showing a brand’s eco credentials.
Reducing single-use plastic is of course hugely important, and plastic straws and stirrers have now been banned in England. But when it comes to sustainability in travel, plastic straws are a drop in the ocean. They’re a good example of how ideas around sustainability can be misused and narrowed down to a very simple — and not particularly meaningful — issue.
Sustainability isn’t simple. It can’t be boiled down. It isn’t a quick win. A hotel might declare it’s eliminated straws, but does that make it sustainable? What about its energy use, its food waste, its track record on environmental protection and community engagement?
Sustainable travel is complicated; even the term is flawed. According to a National Geographic survey in 2019, while 42% of travellers would be willing to prioritise sustainable travel in the future, only 15% of them knew what sustainable travel actually meant. Which raises the question: is it in fact a misnomer? Or even a contradictory set of ideas?
This story is from the June 2021 edition of National Geographic Traveller (UK).
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the June 2021 edition of National Geographic Traveller (UK).
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
Already a subscriber? Sign In
The craftspeople of Sarawak
From ancient pottery to embroidery fit for Miss World, meet the producers championing traditional artisanal creations in Malaysia's island region.
ALTERNATIVE WINTER EXPERIENCES
From ice skating and cross-country skiing to snowy train rides and cosy cabins stays, there are many memorable ways to make the most of the European winter
GOLDEN YEARS
Join the celebrations century of statehood as the island marks half a with fireworks and parades
A TASTE OF The Philippines
A TRIO OF BIG, BOLD FLAVOURS DOMINATES THIS ARCHIPELAGO NATION'S UNIQUE CUISINE
WHERE TO STAY Helsinki
FINLAND'S CAPITAL HAS AN OFFBEAT SIDE THAT SHINES THROUGH IN ITS CREATIVE HOTEL SCENE
A YEAR OF ADVENTURE
Make 2024 one to remember with these epic trips, putting fairytale castles, cultural exchange and slow travel front and centre
Bear Grylls
THE TV PRESENTER AND FORMER SAS OFFICER ON RESPONSIBLE TRAVEL, COMFORT ZONES AND EXPLORING THE WORLD ON HIS DOORSTEP
BOSTON
In the 19th century, Boston was nicknamed 'The Hub of the Solar System' such was its importance at the heart of the young American nation.
BALI
Known for its beaches, jungles and colourful temples, the Indonesian island of Bali is also home to a vibrant and hugely varied offering of local dishes, from grilled octopus with starfruit to rich Padang-style curry
MANCHESTER
A spirit of rebellious creativity infuses the northern city, with old factories turned into artists' studios and a unique sense of style on display throughout