A Brussels Breakout
Global Traveler|February 2019

The capital of Europe broadens its potential to host meetings and events.

Ilona Kauremszky

Considered the most densely populated region in Belgium, Brussels inspires corporate travelers with its cosmopolitan vibe. Across the 19 municipalities that call the Brussels-Capital Region home, meeting planners have a field day sourcing pre- and post-event activities as well as unique venues, some of which include palatial surrounds.

According to one insider, the European capital, which attracts elite international organizations and top government officials visiting the European Parliament, pushed the reset button to broaden its meetings potential.

Elisabeth Van Ingelgem, CMP, director, the Convention & Association Bureau at Visit Brussels, relays that growth potential. “We are also looking into attracting conferences that can highlight sectors here where we have local champions who can attract big congresses on different levels,” she said from her Brussels-based office. The city, she points out, offers additional sectors the meetings industry can tap into such as sustainability, fashion and high tech.

To attract the next generation of MICE bookings, the city commissioned renowned starchitect Jean Nouvel to create a futuristic international convention center on the city’s outskirts. Called the NEO II urban regeneration project and located on a historic site near the Atomium, expect future bookings of large trade shows and other congresses. “We are excited about that,” said Van Ingelgem of the new events center, expected to attract 15 million visitors a year.

Continue reading your story on the app

Continue reading your story in the magazine

RELATED STORIES

Go Gourmet With Autumn and Winter Veggies

Google the term 'gourmet' and the general consensus is that it refers to any food that is nicer, more unusual, of better quality or more sophisticated than its ordinary counterparts.

6 mins read
The Gardener
April 2022

All-Star Sides for Thanksgiving Dinner

Turkey gets all the attention at Thanksgiving, but it’s the side dishes that really deserve the spotlight. Bright green peas, golden beets, crunchy Brussels sprouts, purple and green frilly kale, jewel-red pomegranates, and sunny orange winter squash take center stage in the following holiday recipes that are also perfect every day of the week.

3 mins read
Better Nutrition
November 2021

10 Ways To Incorporate Omega-3

Fatty Acid (ALA) foods In Diet for Healthy Heart

3 mins read
Women Fitness
September 2021

HOW NATUROPATHIC DOCTORS TREAT TOXIN EXPOSURE

IF YOU’RE THINKING ABOUT STARTING A DETOX REGIMEN, IT PAYS TO CONSULT AN EXPERT FIRST.

4 mins read
Better Nutrition
March 2021

Cosmic Mudballs from Space!

ON A TUESDAY night in April 2019, a bright fireball streaked across the sky over Aguas Zarcas, Costa Rica. A meteor! As it entered Earth’s atmosphere, the meteor broke into hundreds of small pieces that rained down on the small town.

3 mins read
Spider Magazine for Kids
Adventures in Space-Time - May/June 2020

The One Who Got Away

The U.K. was never comfortable in the EU. But did the bloc really know how to make it feel at home?

9 mins read
Bloomberg Businessweek
January 20, 2020

MUSCLES FROM BRUSSELS

MEET A PANTERA THAT’S A CROSS BETWEEN A LE MANS RACER AND A STANCED SUPERCAR

2 mins read
Super Street
February 2020

Dogs May Be the Best Line Of Defense Against Subway Attacks

Waluscha De Sousa speaks to Shubarna Mukerji Shu about all things that go into making her the hottest newbie in tinsel town! (a debut opposite Shah Rukh Khan is an instant attention-grabber, after all!)

3 mins read
Techlife News
April 04, 2016

Brussels: Europe's Jihadi Capital

Even before a devastating bomb attack hit Brussels on March 22, it was clear the European Union's capital had also become a capital of European terrorism.

3 mins read
Bloomberg Businessweek
March 28 - April 3, 2016

Paris Must Not Lead To Barricades

After terrorists strike, the first instinct is to raise walls. But democracies thrive on openness.

6 mins read
Bloomberg Businessweek
November 23 - November 29 2015