‘Technology’ is the buzzword that resonates with brand HOMAG. But the German manufacturer of woodworking machinery and leader in panel processing is going a step further. Homag will henceforth be synonymous with ‘Solutions’ as well.
What is more, with a new team headed by Mr Venkataramana Gorti, the new Managing Director and Country Head of HOMAG India, the company is moving towards the “voice of our customers”. Venkat says, “The Indian subsidiary will henceforth play a major role in HOMAG’s business strategy. It is a market that has been earmarked by the parent company for bigger growth, and we are raring to accomplish it.”
Venkat (as he is better known) is a graduate of the Indian Institute of Management, Bengaluru. He has headed factory operations and been in strategic sourcing roles in Wipro Infrastructure Engineering, General Electric, Honeywell, ABB and Flextronics in Malaysia and the US. He is also a Lean Six Sigma expert for the past two decades.
As a first step, the Indian subsidiary of the German technology provider recently underwent a consolidation of its assets – its manufacturing expertise, sales and service teams, its leadership and physical assets in Bengaluru.
In what was a “well thought out” restructuring plan, HOMAG’s manufacturing facility and the sales and service entity merged into one; its market strategy more aligned to meet Indian industry requirements, and the teams primed to meet goals set by the fresh focus.
HOMAG India has consolidated its presence on the National Highway in Nelamangala, where a bigger demonstration centre is in place and larger training facilities are coming up.
New Vision
This story is from the January - February 2020 edition of Wood News.
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This story is from the January - February 2020 edition of Wood News.
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