NAD Masters M10
What Hi-Fi|October 2020
NAD has form when it comes to streaming, and it has gone out of its way to make the M10 as versatile as possible

Streaming system | 2,79,900

KEY FEATURES

100W

100W per channel

BluOS

Dirac Live Room Correction

It takes some bravery to look at a three-time What Hi-Fi? Award-winner and think ‘that’s there for the taking’, but NAD is a company of rare resource, technological nous and audio accomplishment.

If anyone can defeat the mighty Naim Uniti Atom, it’s NAD – a company that has embraced digital music more than any other traditional hi-fi brand. It is part of the BluOS ecosystem, so can produce products with streaming and multi-room baked into their core.

The NAD Masters M10 is a compact, just-add-speakers streaming system in a box. A complete, next-gen hi-fi that’s as happy partnering your TV as it is a wireless speaker in your bathroom. A rival to the Uniti Atom that might just have the chops to emerge victorious…

Size and appearance

The Masters M10 is similar in dimensions to its Naim rival. It’s a compact unit, 10cm tall and 26cm wide, and can be housed almost anywhere – although it’s advisable to make sure it’s facing the listening position as much as possible, so that you can take full advantage of the excellent display.

That TFT (Thin Film Transistor) screen takes up the majority of the front panel and has the resolution and colour balance to display album artwork and combine that with big, bold text that’s easy to read from across the room. Should you choose to interact with it directly (there’s no need to touch the M10, once installed), the screen is responsive and the touchscreen volume dial’s audible click makes it quite tactile.

Great expectations

It’s a bigger and more useful screen than that of the Naim Uniti Atom, but in terms of general build, the Atom is streets ahead. The NAD’s casework is rather insubstantial and doesn’t match the expectations set by a product at this sort of money. Still, you will rarely need to touch the device, and from across the room, the clear screen looks smart.

Continue reading your story on the app

Continue reading your story in the magazine

MORE STORIES FROM WHAT HI-FIView All

JBL Bar 9.1

This transforming Dolby Atmos soundbar is a neat alternative to a full speaker package, but how does the sound quality measure up?

6 mins read
What Hi-Fi
January 2021

Power meets precision

FOR Bass definition, airiness, resolution, coherence across the drivers AGAINST If you have the space and budget, nothing!

5 mins read
What Hi-Fi
January 2021

LG OLED48CX

It’s been a long time coming but the first 4K OLED TV under 50in is finally with us. Was it worth the wait? Most definitely

9 mins read
What Hi-Fi
January 2021

HOW TO CHOOSE AND SET UP A STEREO AMPLIFIER

Looking for a stereo amplifier to give your system a new lease of life? Here’s all you need to know

6 mins read
What Hi-Fi
January 2021

HOW TO BUY SECOND- HAND AND VINTAGE STEREO SPEAKERS

Tips and tricks for bagging a speaker bargain

5 mins read
What Hi-Fi
January 2021

Harman Kardon Citation MultiBeam 700

On its own, this soundbar isn’t perfect, but it makes a pretty good addition to your multi-room set-up

3 mins read
What Hi-Fi
January 2021

HOW TO ADD A STREAMER TO YOUR HI-FI SYSTEM

Upgrade your system to 21st century status. It’s about complementing, rather than replacing, your existing kit

5 mins read
What Hi-Fi
January 2021

Audeze LCD-1

The LCD-1s are a detailed and spacious pair of open-backed headphones, but they lack energy

3 mins read
What Hi-Fi
January 2021

How To Choose The Right Record Player

Everything you need to know about turntables

10+ mins read
What Hi-Fi
January 2021

How To Build The Perfect Hi-Fi System

On the quest for a dream set-up? Let us guide you…

4 mins read
What Hi-Fi
January 2021
RELATED STORIES

Think Like a Disruptor

If you want to shake things up, you must have a mindset that’s different from everyone else’s. Here are three ways to reshape your thinking.

5 mins read
Entrepreneur
April - May 2021

How to create strong, secure passwords by learning how to crack them

It gets harder to crack a password if it’s 10 characters or longer—but complexity matters too, of course.

10 mins read
PCWorld
April 2021

Increase Online Engagement

3 Ways to Convert Your Website into a Sales Engine

3 mins read
Home Business Magazine
Spring 2021

VOTE COUNTING TO START IN AMAZON UNION ELECTION

Vote counting in the union push at an Amazon warehouse in Bessemer, Alabama, is expected to start as early as Thursday, but hundreds of contested ballots could muddy the outcome if it’s a close race.

2 mins read
Techlife News
Techlife News #493

Spring clean your beauty life

We sanitize our hands about a million times per day at this point, but your makeup kit needs some love, too. Yep, those brushes and sponges can harbor harmful bacteria and even, gasp, microscopic dead mites between the bristles. (Sorry to go there, but we thought you should know.)

3 mins read
Girls' Life magazine
April/May 2021

AMAZON BRINGS BACK FORMER EXECUTIVE TO RUN CLOUD BUSINESS

Amazon said that it’s bringing back a former executive to run its cloud-computing unit, which has become the online shopping giant’s most profitable business.

1 min read
Techlife News
Techlife News #491

AMAZON PRIME VIDEO TO STREAM 21 YANKEES GAMES

Amazon Prime Video will stream 21 Yankees games to members in New York’s broadcast market for the first season, a slate that starts with an April 18 matchup against Tampa Bay.

1 min read
Techlife News
Techlife News #491

Should You Be More Like Bezos?

As the Amazon founder exits the CEO role, he leaves his successor a set of rules that might be helpful to any entrepreneur bent on conquering the known universe.

9 mins read
Inc.
March - April 2021

Amazon's Long Game on Labor

If workers accept a union, the company may still try to avoid the bargaining phase

4 mins read
Bloomberg Businessweek
March 15, 2021

Royal Revisit

A sequel squeaks by with just enough gags and a lot of nostalgia.

6 mins read
New York magazine
March 15 - 28, 2021