HONDA EXEC: HIGH AUTO PRICES MAY DROP, BUT NOT DRAMATICALLY
Techlife News|15, January 2022
Honda expects its factories to make more vehicles this year despite a computer chip shortage and supply chain troubles. But because it’s starting the year with so few vehicles at dealers, the company expects U.S. sales to fall below last year’s numbers.

The company expects U.S. new vehicle prices to ease a bit from the record of more than $46,000 in December as automakers increase production, but Executive Vice President of National Operations Dave Gardner said prices won’t fall to where they were before the pandemic.

A shortage of new vehicles brought on by the global chip shortage has forced Honda and other automakers to cut factory production at a time when demand is strong. That has crimped the supply of new vehicles, in some cases driving prices higher than the window sticker.

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