In a virtual presentation for investors, Disney chief executive Bob Chapek laid out super-sized ambitions for it direct-to-consumer efforts, leaning heavily on some of the company’s biggest brands. Over the next few years, Disney is planning to premiere directly on Disney+ not just an armada of “Star Wars” and Marvel series but 15 live-action, Pixar and animated series, and 15 live-action, Pixar and animated movies.
Chapek said Disney+ subscribers worldwide have reached 86.8 million, up from 74 million last month. The service has easily exceeded most forecasts, reaching that number 13 months since its launch in November 2019. Disney will increase the monthly price by $1 to $8 a month in March. The company forecasts 230-260 million subscribers by 2024.
To keep subscriber numbers climbing, Disney presented a blizzard of remakes, sequels and spinoffs of various shapes and sizes — 100 new titles in all — including a “Beauty and the Beast” prequel series, a “Moana” animated series, a “Three Men and a Baby” reboot with Zac Efron, a “Swiss Family Robinson” series and, yes, even the Kardashians.
But Disney also kept its biggest films — including Marvel’s “Black Widow,” Pixar’s “Luca,” a “Lion King” prequel — on course for theatrical release. Whereas WarnerMedia last week pushed its entire 2021 slate to streaming, Disney executives signaled that theatrical release remains essential to its big-budget spectacles and its business, overall.
“We build the franchises through the theatrical window,” said Chapek.
Still, the four-hour presentation presented a more seamless vision of content across platforms that made scant mention of its closed theme parks, or of the pandemic. That included a dizzying amount of series, many of them connected to big-screen movies past and present. Marvel Studios President Kevin Feige said a pair of new Marvel series — “Secret Invasion,” with Samuel Jackson, and “Ironheart” — will “tie directly to Marvel future films.” The only difference between the company’s shortform TV content and its theatrical content, said Bob Iger, executive chairman, “is length.”
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