‘As Seen on Tiktok' is the New ‘As Seen on TV'
Techlife News|October 16, 2021
Near the Twizzlers and Sour Patch Kids at a New York candy store are fruit-shaped soft jelly candies that earned a spot on the shelves because they went viral on TikTok.

A flood of videos last year showed people biting into the fruit gummies’ plastic casing, squirting artificially colored jelly from their mouths. Store staffers at the candy store chain It’Sugar urged it to stock up, and the gummies did so well that TikTok became part of the company’s sales strategy. The chain now has signs with the app’s logo in stores, and goods from TikTok make up 5% to 10% of weekly sales.

“That’s an insane number,” said Chris Lindstedt, the assistant vice president of merchandising at It’Sugar, which has about 100 locations.

TikTok, an app best known for dancing videos with 1 billion users worldwide, has also become a shopping phenomenon. National chains, hoping to get TikTok’s mostly young users into its stores, are setting up TikTok sections, reminiscent of “As Seen On TV” stores that sold products hawked on infomercials.

At Barnes & Noble, tables display signs with #BookTok, a book recommendation hashtag on TikTok that has pushed paperbacks up the bestseller list. Amazon has a section of its site it calls “Internet Famous,” with lists of products that anyone who has spent time on TikTok would recognize.

The hashtag #TikTokMadeMeBuyIt has gotten more than 5 billion views on TikTok, and the app has made a grab-bag of products a surprise hit: leggings, purses, cleaners, even feta cheese. Videos of a baked feta pasta recipe sent the salty white cheese flying out of supermarket refrigerators earlier this year.

It’s hard to crack the code of what becomes the next TikTok sensation. How TikTok decides who gets to see what remains largely a mystery. Companies are often caught off-guard and tend to swoop in after their product has taken off, showering creators with free stuff, hiring them to appear in commercials or buying up ads on TikTok.

Continue reading your story on the app

Continue reading your story in the magazine

MORE STORIES FROM TECHLIFE NEWSView All

CHINA CLEARS BOEING 737 MAX TO FLY AGAIN

China’s aviation regulator cleared the Boeing 737 Max on Thursday to return to flying with technical upgrades more than two years after the plane was grounded worldwide following two fatal crashes.

2 mins read
Techlife News
Techlife News #527

SHOULD YOU BANK WITH YOUR BROKERAGE?

If you’ve invested with a brokerage firm in recent years, you may have noticed that your brokerage offers a product called a cash management account.

3 mins read
Techlife News
Techlife News #527

SHOPPERS ARE BACK IN STORE, ONLINE, BUT VIRUS IMPACT LINGERS

Americans are spending freely and going back to store shopping, knocking out some of the momentum in online sales from last year when Americans were making many of their purchases exclusively via the internet.

4 mins read
Techlife News
Techlife News #527

TESLA OFFICIALLY MOVES HEADQUARTERS FROM CALIFORNIA TO TEXAS

Tesla says it has officially moved its corporate headquarters from Silicon Valley to a large factory under construction outside of Austin, Texas.

1 min read
Techlife News
Techlife News #527

UK COMPETITION WATCHDOG ORDERS FACEBOOK TO SELL OFF GIPHY

The United Kingdom’s antitrust watchdog has blocked Facebook’s acquisition of Giphy and ordered the social network to sell off the GIF-sharing platform, saying the deal hurts social media users and advertisers by stifling competition for animated images.

2 mins read
Techlife News
Techlife News #527

SCIENCE REPORT: US SHOULD MAKE LESS PLASTIC TO SAVE OCEANS

America needs to rethink and reduce the way it generates plastics because so much of the material is littering the oceans and other waters, the National Academy of Sciences says in a new report.

4 mins read
Techlife News
Techlife News #527

MERCEDES, STELLANTIS TO WORK WITH US FIRM ON NEW BATTERIES

Automakers Mercedes-Benz and Stellantis announced agreements with U.S. company Factorial Energy this week to help develop solid-state battery technology that they hope could make electric cars more attractive to a mass market.

1 min read
Techlife News
Techlife News #527

FROM SQUARE TO BLOCK: ANOTHER TECH COMPANY CHANGES ITS NAME

There’s a new Silicon Valley corporate name change on the block.

1 min read
Techlife News
Techlife News #527

GM CITES IMPROVED CHIP SUPPLY IN RAISING FINANCIAL GUIDANCE

Citing an improved supply of automotive computer chips, General Motors raised its financial guidance on Wednesday and said it expects to return to a normal production rate by the end of next year.

3 mins read
Techlife News
Techlife News #527

DATA HACKED FOR 400,000 PLANNED PARENTHOOD LA PATIENTS

The Los Angeles branch of Planned Parenthood was hit by a data breach involving about 400,000 patients, but there is no indication that the information was used “for fraudulent purposes,” the group said.

1 min read
Techlife News
Techlife News #527
RELATED STORIES

SENATORS PUT YOUTUBE, TIKTOK, SNAP ON DEFENSIVE ON KIDS' USE

Senators put executives from YouTube, TikTok and Snapchat on the defensive this week, questioning them about what they’re doing to ensure young users’ safety on their platforms.

4 mins read
AppleMagazine
October 29, 2021

‘As Seen on Tiktok' is the New ‘As Seen on TV'

Near the Twizzlers and Sour Patch Kids at a New York candy store are fruit-shaped soft jelly candies that earned a spot on the shelves because they went viral on TikTok.

5 mins read
Techlife News
October 16, 2021

How Miami Seduced Silicon Valley

Awash in coders, crypto, and capital, the city is loving— and beginning to shape—its newest industry.

10+ mins read
New York magazine
September 27 - October 10, 2021

IRELAND INVESTIGATES TIKTOK OVER CHILD, CHINA DATA CONCERNS

TikTok is facing two EU data privacy investigations, one into its handling of children’s personal data and another over its data transfers to China.

1 min read
Techlife News
Techlife News #516

The Truth About TikTok Nutrition

Your FYP might be feeding you false food facts.

7 mins read
Girls' Life magazine
October/November 2021

Livestream Selling is Here

Amazon, Facebook, Google, and TikTok are getting involved, VCs are investing, and brands are interested in a new retail spin that takes online shopping live. But an upstart company in Alabama is already living what may be the future of retail—and helping 6,000 small retailers see their business soar.

10+ mins read
Entrepreneur
Startups Fall - Winter 2021

TIKTOK TO LET USERS SHOP THROUGH APP WITH SHOPIFY DEAL

TikTok users will soon be able to buy stuff directly through the short videos on the app — something they had only been able to do through ads until now.

1 min read
AppleMagazine
August 27, 2021

TikTok's Black Creators FIGHT BACK

Many of the hottest viral stars are white people who got famous doing dances by created Black performers. Now the originators want credit and payment for their work

10+ mins read
Newsweek
August 20, 2021

TIKTOK EXECUTIVE TALKS SHOPPING AND THE FAMOUS FETA PASTA

Feta cheese was scarce in some stores earlier this year. The culprit? TikTok, where videos that showed an easy-to-make baked feta pasta recipe went viral.

3 mins read
Techlife News
Techlife News #511

DUTCH DATA PROTECTION AUTHORITY FINES TIKTOK OVER PRIVACY

The Netherlands’ Data Protection Authority said Thursday it has fined TikTok 750,000 euros ($885,000) for not offering a privacy statement in Dutch, saying many children who use the popular video sharing app would be unable to understand the information.

1 min read
Techlife News
Techlife News #508