Insta360 One X
RotorDrone|March/ April 2020
Capturing panoramic images has never been this easy
George Suresh
Like many other professional content creators out there, I never really took 360 cameras very seriously. However, after testing the Insta360 One X camera, I realized that I had not only become a fan of 360, but it turned out to be of the most exciting pieces of camera tech I had ever used.

The clever team at Insta360 have not only managed to address previous concerns I had about 360 media, but they have also produced a camera that has a user experience that is remarkably similar to what Apple and DJI have accomplished with their products. I believe they have achieved this by targeting exactly what consumers have demanded in this market space. Their success is evident in their popularity, and they are shaping the industry by creating exciting new opportunities for content creators.

It all started in 2014, when Insta360 founder and CEO Jingkang Liu saw potential in the market for a pointand-shoot 360 camera. He entered the market at a time when heavyweights Samsung and Ricoh had the first 360 cameras available to consumers. Liu and his team at Insta360 have now grown to take up more than an 80 percent share in the 360 camera market.

Simply put, this innovative company not only creates the most dynamic and affordable 360 cameras for use in the photography and videography fields; their Insta360 One X camera can be used for architecture, interior design, real estate, journalism, conferences, and events. They also empower content creators to broadcast more immersive experiences by live streaming 360 and producing virtual reality (VR) content as well.

Similar to developments when YouTube first came onto the scene, providing a revolutionary video platform for video content, the past couple of years have seen a growing number of companies building 360 platforms to accommodate 360 media. These platforms are beginning to skyrocket in demand due to the affordability and accessibility of cameras like the Insta360 One X.

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