ANDREW COULDWELL
NET|June 2020
The Brit in LA discusses his new book on design systems, Laying the Foundations

Could you briefly introduce yourself to anyone who doesn’t know you?

I’m a Yorkshire-born, Los Angeles-based designer and developer with 15+ years experience creating digital experiences for everyone from NASA to Harvey Nichols. I recently returned to freelance life after several years leading design at Adobe and WeWork in New York City, and I recently published a book about design systems called Laying the Foundations (designsystemfoundations.com).

What gave you the idea of writing a book about design systems and who’s it aimed at?

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