ADIDAS OZWEEGO 2048
NET|May 2020
Jam3 took us into the future to showcase a new Adidas sneaker: here the team tell Tom May how they did it
Tom May
ADIDAS OZWEEGO 2048

BRIEF

Adidas asked Jam3 to help it launch the Ozweego: a classic silhouette modelled after the shoe brand’s greatest archival hits. The brief was to communicate a product story that would speak and appeal to both trendsetters and casual sneaker fans.

CLOSE UP

(1) A WebGL wormhole reacts to how the user scrolls. For example, if the user scrolls fast, the wormhole will get faster and brighter. Scrolling also brings the user towards three different Ozweego models, rendered in 3D, within a 360 environment that spins with the product.

(2) Next to the ‘Most Read’ marque, users can enjoy news channel-style rolling text, which presents a variety of topics about the future of style.

(3) The outlined blue and yellow shapes, in addition to the central copy, respond as you move your cursor around the page.

(4) The futuristic typography was inspired by the Ozweego silhouette. The curves and fluid feel of the shoe translated well into beautiful typography.

(5) The audio can be toggled on and off. Audio was a major concern when it came to ensuring the site worked well on mobile, with concessions having to be made to make up for autoplay not being implemented on all browsers.

Launched last summer, Adidas’s Ozweego silhouette was a new take on a shoe whose aesthetic reflects the aggressive design of the 1990s. Featuring material elements from its predecessors, the Ozweego model brought ADIPRENE technology into the present. And to mark the occasion in style, the brand partnered with Jam3 and online fashion magazine Hypebeast to create the homepage of the future (hypebeast.com/2019/8/ozweego).

This story is from the May 2020 edition of NET.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.

This story is from the May 2020 edition of NET.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.

MORE STORIES FROM NETView All
Camille Gribbons
NET

Camille Gribbons

UX designer at Booking.com, Camille Gribbons reveals how she first got into the industry

time-read
7 mins  |
June 2020
THE 5G UI REVOLUTION
NET

THE 5G UI REVOLUTION

Tris Tolliday describes his vision of a web UI catapulted forwards by 5G

time-read
3 mins  |
June 2020
HOW TO SHOWCASE YOUR DEV SKILLS
NET

HOW TO SHOWCASE YOUR DEV SKILLS

Aude Barral shares 5 top tips for landing your dream developer job

time-read
3 mins  |
June 2020
KNIVES OUT
NET

KNIVES OUT

Murder mystery film, Knives Out, grabbed everyone’s attention, and so did the fun website that promoted it. Oblio tells Tom May how it created its innovative 3D navigation

time-read
6 mins  |
June 2020
HOW EMOTIONAL LABOUR HINDERS WOMEN IN TECH
NET

HOW EMOTIONAL LABOUR HINDERS WOMEN IN TECH

Christine Brewis, head of digital marketing at Studio Graphene, discusses how gender parity in tech has changed over the last ten years, and what more can be done

time-read
5 mins  |
June 2020
EDAN KWAN
NET

EDAN KWAN

He swapped life as a singer for a career making eye-popping digital visuals. The Lusion founder chats to Tom May about battling demons, winning awards and where digital advertising is heading

time-read
8 mins  |
June 2020
ANDREW COULDWELL
NET

ANDREW COULDWELL

The Brit in LA discusses his new book on design systems, Laying the Foundations

time-read
3 mins  |
June 2020
Top 5 Tips For Ensuring Web Content Is Accessible For All
NET

Top 5 Tips For Ensuring Web Content Is Accessible For All

Merlyn Meredith outlines five top tips for ensuring web content is accessible for all

time-read
2 mins  |
May 2020
WHAT DOES THE FUTURE HOLD FOR BROWSERS?
NET

WHAT DOES THE FUTURE HOLD FOR BROWSERS?

Nico Turco examines the state of play with browsers, whether developers should encourage diversity or monopoly and how Google fits into it all

time-read
6 mins  |
May 2020
YEARS IN THE MAKING
NET

YEARS IN THE MAKING

Exclusively for net: The latest in a series of anonymous accounts of nightmare clients

time-read
3 mins  |
May 2020