Sidel design expertise helps the fastest growing edible oil company set new packaging standards in India
Food & Beverages Processing|May - June 2020
One of India’s major producers of edible oil, B.L. Agro Industries Ltd., owns a vast portfolio of creative, lightweighted, safe, recyclable and affordable PET bottles for their iconic edible oil brands, including a 2 L and 5 L bottle with a handle in a unique design – thanks to Sidel’s support. B.L. Agro has been a true pioneer in India in selecting PET as a material of choice. They have bridged disruptivedesign innovations withimproved consumer experience thanks to bottles with handlesthat offer full transparency for their authentic, tasty and healthy products –“pure perfection”in line with the company motto.After the successive installation of three lines between 2014 and 2019, producing PET bottles from 200 ml to 5 L, the company’s continued trust in PET and Sidel has led to growing market shares in a dynamic region, earning the leading Indian player multiple packaging awards.
Sidel design expertise helps the fastest growing edible oil company set new packaging standards in India

The consumption per capita of edible oil in India lies around 17 kilos per year and is currently experiencing a growth of around 8% annually. Previously, the majority of edible oils in the countrywere packaged in 15 kilo metalliccans, while now this entire segment is shifting towards consumer packs.

The first packaging that replaced the cans was the poly pouch, which accounted for around 80% to 85% of the volumes at one point. Then, the category experienced a move to rigid packaging, specifically to PET bottles.“The market is concerned about the environmental characteristics of the poly pouches because they are not recycling-friendly,” explains Ashish Khandelwal, Executive Director of B.L. Agro. PET offers a number of advantages, given that it is bottle-to-bottle recyclable, offering light weighting opportunities that significantly reduce the amount of PET resin used and it allows for great design flexibility, transparency, affordability and especially absolute food safety.

Successful partnership in PET continues to flourish

This story is from the May - June 2020 edition of Food & Beverages Processing.

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This story is from the May - June 2020 edition of Food & Beverages Processing.

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