How Digital Banking Workspaces Will Help Customers
CNME|February 2018

Rasheed Al Omari, VMware’s principal business solutions strategist for South Europe, Middle East, and Africa, discusses why smarter platforms will improve the customer experience in banking.

Rasheed Al Omari
How Digital Banking Workspaces Will Help Customers

The financial services industry has always had to embrace new digital technologies and platforms in order to remain competitive. As a consumer, however, we don’t particularly care about the back-office technology.

Yes, the point of competitive difference for most financial services organisations has centred on their ability to collect and deliver insights to support decision making, and technology can certainly support this. But, consumers look for an experience that will simply give them what they need, when they need it and on the platforms they use.

The use of new technology has transformed the way in which workflow and processes happen in the industry, but it can also help win and retain customers by creating an experience better than others. However, multiple successive generations of technology innovation have left them with a big problem; that of managing these legacy systems, instead of delivering based on user needs.

These systems can make it difficult for applications to be moved onto new, more agile platforms, largely because of the cost and complexity involved. Even with new, shiny technology, there is often a ‘Frankenstein’-like mess of middleware – software trying to make older systems communicate with newer systems. In reality, it becomes slower to update new applications, creating a possible loss of revenue and customers if time to market is slowed down.

The rise of mobile

This story is from the February 2018 edition of CNME.

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This story is from the February 2018 edition of CNME.

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