iPhone 13
AppleMagazine|September 17, 2021
Breakthrough camera innovations & bigger battery

This year’s iPhone upgrades were never going to be as dramatic as last year’s when Apple overhauled the smartphone and introduced 5G connectivity for the first time, but that’s not to say the iPhone 13 series doesn’t pack its punch. With improved cameras, more storage, and a bunch of under-the-hood features, the world’s greatest smartphone just got even better.

INTRODUCING THE iPHONE 13 FAMILY

At a virtual event titled California Streaming, Tim Cook and Co took to the stage to show off what they had been working on over the past year. True to form, this year’s iPhone upgrades aren’t quite as dramatic as the year prior - in fact, this year’s iPhone could very much be sold under an iPhone 12S moniker - but they’re still worthy additions. Apple has tweaked the design of the model this year with sleek flat edges and five new color options on the mini and standard variant, adding the most advanced dual-camera system ever on iPhone, and an even bigger change on the Pro and Pro Max models. That’s on top of the introduction of the A15 Bionic chip, which offers improved performance, longer battery life, and a new 128GB entry-level storage capacity at no extra cost to consumers. The new iPhone 13 and iPhone 13 mini will be available in Pink, Blue, Midnight, Starlight, and (PRODUCT)RED shipping from September 24, whilst the iPhone 13 Pro and iPhone 13 Pro Max will be available in four stunning finishes, including graphite, gold, silver, and the all-new sierra blue color option.

Speaking of this year’s iPhone 13 and iPhone 13 mini, Greg Joswiak, Apple’s senior vice president of Worldwide Marketing, said: “Both phones have beautiful designs, industry-leading performance, and advanced camera systems with impressive computational photography features, all with incredible durability, water resistance, and a big jump in battery life to ensure customers can depend on their iPhone when they need it. All of this, tightly integrated with iOS 15 and with privacy built-in, make iPhone 13 and iPhone 13 mini an unbeatable choice.” For the Pro and Pro Max variants, he added: “iPhone 13 Pro and iPhone 13 Pro Max make up our most pro-iPhone lineup ever with the biggest advancement for our camera system, the best battery life ever in an iPhone, and the fastest performance of any smartphone, setting a new standard for iPhone and enabling incredible experiences never before possible. The new pro camera system offers even more pro photography capabilities like improved telephoto zoom, macro photography, Photographic Styles, Cinematic mode, as well as ProRes and Dolby Vision video. The Super Retina XDR display with ProMotion is our best display ever; it intelligently responds to the content on your screen, offers fantastic graphics performance, and is perfect for any viewing experience.”

ELEVATING THE iPHONE EXPERIENCE

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