TURNING ON THE ALL-NEW APPLE TV 4K
Apple’s television box has come on leaps and bounds in recent years, and though the company is yet to release its long-rumored smart stick, allowing consumers to access the tvOS experience without the $99-plus price tag, Apple TV’s latest iteration goes a long way in transforming the living room. Speaking of the new product launch, Bob Borchers, Apple’s vice president of Worldwide Product Marketing, said: “Apple TV 4K is in a category of its own, leveraging a deep integration of Apple hardware, software, and services that deliver a massive upgrade to any TV for the very best cinematic experience. With the A12 Bionic and the all-new Siri Remote, Apple TV 4K lets customers enjoy their favorite shows, movies, and more in the highest quality, with simple, intuitive controls. Apple TV 4K offers easy access to Apple services, along with thousands of App Store apps for more entertainment options.”
First introduced back in 2007, Apple TV is now a staple in homes across the United States, and is growing in popularity in other territories. A year after its launch, Apple introduced the iTunes Remote app on the App Store, allowing consumers with first-generation iPhones and iPod touches to control their television screen from their seats. Since then, the device has undergone a number of changes, transitioning to the A5 chip back in 2012, bringing HD to the Apple TV as well as tvOS back in 2015, and launching the 4K-enabled Apple TV back in 2017. The sixth-generation, launched this month, has been long-awaited, and though the box may look the same as the previous generation, it’s what’s on the inside that counts, and Apple has created a device that really packs its punch and elevates the TV experience.
OVERHAULING THE TV EXPERIENCE
Perhaps the most interesting thing about the 2021 Apple TV is that it now ships with an A12 Bionic chip, which was first used in the iPhone XS, XS Max, and XR in 2018, the 2019 versions of the iPad Air and iPad Mini, and the 2020 iPad. The new chip means Apple TV 4K can now support high frame rate HDR (High Dynamic Range) and Dolby Vision video, which enables fast-moving action at 60 frames per second ideal for gaming on Apple Arcade.
The firm said it has been working with providers such as FOX Sports, NBCUniversal, Paramount+, Red Bull TV, and Canal+ to stream their content in high frame rate HDR and with support for high frame rate via AirPlay, videos from your iPhone will appear in all of their glory on your television screen for the first time, whether it’s YouTube or a family-shot movie.
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