When the then-CEO of Apple, Steve Jobs, prepared to unveil the cloud storage service iCloud back in 2011, he described a world that you might barely recognize now: a world where any photos you take, videos you shoot, music you buy and other digital files are stored simply on your PC, “the digital hub of your digital life”. However, as you might recall if you are old enough, this arrangement faltered as many devices other than the PC began taking on further PC-like responsibilities.
The days when a photo would scarcely last long on your phone before you quickly uploaded it to your PC are long gone. As Jobs acknowledged at the 2011 keynote of Apple’s Worldwide Developers Conference (WWDC) where iCloud would ultimately be announced, our PCs, phones and tablets all had photos, videos and music – and having to remember to manually synchronize all of it between those devices had become a convoluted nightmare giving rise to understandable frustration.
Basically, our digital lives needed a new digital hub that was a better fit for 2010s tech habits – and the solution that Apple proposed was iCloud. With your files now stored in the cloud rather than on physical hard drives, you could save, straight to the cloud, data that was then automatically pushed to all of your other devices connected with iCloud. It’s no wonder Jobs that chose this occasion to air one of his now iconic catchphrases, “it just works”.
This story is from the December 27, 2019 edition of AppleMagazine.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the December 27, 2019 edition of AppleMagazine.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
Already a subscriber? Sign In
US ADVANCES REVIEW OF NEVADA LITHIUM MINE AMID CONCERNS OVER ENDANGERED WILDFLOWER
The Biden administration has taken a significant step in its expedited environmental review of what could become the third lithium mine in the U.S., amid anticipated legal challenges from conservationists over the threat they say it poses to an endangered Nevada wildflower.
TENSIONS BETWEEN BEIJING AND WASHINGTON ARE THE BIGGEST WORRY FOR US COMPANIES IN CHINA.REPORT SAYS
Simmering tensions between Beijing and Washington remain the top worry for American companies operating in China, according to a report by the American Chamber of Commerce in China released this week.
MICROSOFT & AMAZON FACE SCRUTINY FROM UK COMPETITION WATCHDOG OVER RECENT AI DEALS
British competition regulators said this week they’ll scrutinize recent artificial intelligence deals by Microsoft and Amazon over concerns that the moves could thwart competition in the AI industry.
OLYMPIC ORGANIZERS UNVEIL STRATEGY FOR USING ARTIFICIAL INTELLIGENCE IN SPORTS
Olympic organizers unveiled their strategy to use artificial intelligence in sports, joining the global rush to capitalize on the rapidly advancing technology.
THE SUMMER AFTER BARBENHEIMER AND THE STRIKES, HOLLYWOOD CHARTS A NEW COURSE
“Barbenheimer” is a hard act to follow. But as Hollywood enters another summer movie season, armed with fewer superheroes and a landscape vastly altered by the strikes, it’s worth remembering the classic William Goldman quote about what works: “Nobody knows anything.”
NETFLIX NOW HAS NEARLY 270 MILLION SUBSCRIBERS AFTER ANOTHER STRONG SHOWING TO BEGIN 2024
Netflix gained another 9.3 million subscribers to start the year while its profit soared with the help of a still-emerging expansion into advertising, but caught investors off guard with a change that will make it more difficult to track the video streaming service’s future growth.
BOEING POSTS A $355 MILLION LOSS AS THE PLANE MAKER TRIES TO DIG OUT FROM UNDER ITS LATEST CRISIS
Boeing said this week that it lost $355 million on falling revenue in the first quarter, another sign of the crisis gripping the aircraft manufacturer as it faces increasing scrutiny over the safety of its planes and accusations of shoddy work from a growing number of whistleblowers.
WHAT YOU NEED TO KNOW ABOUT WRAPPING YOUR CAR
Gaze around the next time you’re stuck in traffic and see if you’re not surprised, maybe even a little saddened, by the monochromatic sea around you.
APPLE PULLS WHATSAPP AND THREADS FROM APP STORE ON BEIJING'S ORDERS
Apple said it had removed Meta’s WhatsApp messaging app and its Threads social media app from the App Store in China to comply with orders from Chinese authorities.
WALL STREET IS LOOKING TO TESLA'S EARNINGS FOR CLUES TO MUSK'S PLAN TO RESTORE COMPANY'S WILD GROWTH
But Wall Street was unimpressed and will be looking for other answers from CEO Elon Musk when Tesla releases a report on its first-quarter finances after the U.S. stock market’s closing bell Tuesday.
