Steve Jobs
AppleMagazine|December 31, 2021
10 years without the genius behind apple
Steve Jobs

Though there’s no doubting Steve Jobs personified Apple and forged a way forward for the Cupertino company, the past decade has still been filled with incredible highs. Ten years on from the death of the founder, it’s time to consider what the technology giant might have done differently under an extended Jobs leadership, and what Apple can still learn.

APPLE UNDER JOBS

Steve Jobs’ impact on Apple and its success have been well documented over the past decade, and today the entrepreneur is rightly revered as something of an icon. Defined as one of the greatest inventors of the last century, Steve Jobs was the powerhouse behind the original Macintosh back in 1948, the first consumer computer with a graphical user interface. Although the idea didn’t originate with Jobs, he managed to pack ideas and concepts from researchers into a revolutionary computer, adding a few touches of his own. Typography on screen can also be credited to Jobs. Whilst it was never his original intention to offer users the ability to add multiple fonts to their operating systems, he took a course in calligraphy at college “because he was bored,” and thus added the option to display multiple fonts on the Mac. And how can we forget the mouse? Again, though Jobs didn’t invent the mouse as such, he helped to develop the one-button mouse for the original Macintosh, which offered a much simpler user experience than the mice he’d worked with during a visit to Xerox PARC. Years on from the original mouse, he developed the Mighty Mouse and Magic Mouse, now iconic mice that are used by millions of professionals, students, and consumers worldwide.

This story is from the December 31, 2021 edition of AppleMagazine.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.

This story is from the December 31, 2021 edition of AppleMagazine.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.

MORE STORIES FROM APPLEMAGAZINEView All
WHY YOU SHOULD STOP TEXTING YOUR KIDS AT SCHOOL
AppleMagazine

WHY YOU SHOULD STOP TEXTING YOUR KIDS AT SCHOOL

Virginia high school teacher Joe Clement keeps track of the text messages parents have sent students sitting in his economics and government classes:

time-read
4 mins  |
AppleMagazine #646
MOST TEENS REPORT FEELING HAPPY OR PEACEFUL WHEN THEY GO WITHOUT SMARTPHONES, PEW SURVEY FINDS
AppleMagazine

MOST TEENS REPORT FEELING HAPPY OR PEACEFUL WHEN THEY GO WITHOUT SMARTPHONES, PEW SURVEY FINDS

Nearly three-quarters of U.S. teens say they feel happy or peaceful when they don’t have their phones with them, according to a new report from the Pew Research Center.

time-read
2 mins  |
AppleMagazine #646
'KUNG FU PANDA 4' IS A SWEET, FUN AND WELL EXECUTED PASSING OF THE TORCH
AppleMagazine

'KUNG FU PANDA 4' IS A SWEET, FUN AND WELL EXECUTED PASSING OF THE TORCH

“Kung Fu Panda 4” finds our trusty, rotund hero Po at a career crossroads and he’s nervous. “Change doesn’t have to be a bad thing,” he is told. “Kung Fu Panda 4” also finds the franchise at an inflection point, but there’s no reason for us to be nervous. DreamWorks knows what it’s doing.

time-read
3 mins  |
AppleMagazine #646
STATE AGS SEND LETTER TO META ASKING IT TO TAKE 'IMMEDIATE ACTION' ON USER ACCOUNT TAKEOVERS
AppleMagazine

STATE AGS SEND LETTER TO META ASKING IT TO TAKE 'IMMEDIATE ACTION' ON USER ACCOUNT TAKEOVERS

A group of 40 state attorneys general have sent a letter to Instagram and Facebook parent company Meta expressing “deep concern” over what they say is dramatic uptick of consumer complaints about account takeovers and lockouts.

time-read
1 min  |
AppleMagazine #646
ELON MUSK VISITS A TESLA PLANT NEAR BERLIN AS PRODUCTION RESUMES AFTER A SUSPECTED ARSON ATTACK
AppleMagazine

ELON MUSK VISITS A TESLA PLANT NEAR BERLIN AS PRODUCTION RESUMES AFTER A SUSPECTED ARSON ATTACK

Tesla CEO Elon Musk visited the electric car maker’s first European plant on Wednesday as production resumed at the factory just outside Berlin, about a week after a suspected arson attack cut its power supply.

time-read
1 min  |
AppleMagazine #646
DELETE A BACKGROUND? EASY. SMOOTH OUT A FACE? SEAMLESS. DIGITAL PHOTO MANIPULATION IS NOW MAINSTREAM
AppleMagazine

DELETE A BACKGROUND? EASY. SMOOTH OUT A FACE? SEAMLESS. DIGITAL PHOTO MANIPULATION IS NOW MAINSTREAM

It’s been a common refrain when seeking proof that someone’s story or some event actually took place: “Pics, or it didn’t happen.”

time-read
3 mins  |
AppleMagazine #646
COMPARING THREE-ROW EVS: THE KIA EV9 VS RIVIAN R1S
AppleMagazine

COMPARING THREE-ROW EVS: THE KIA EV9 VS RIVIAN R1S

Shoppers thinking about buying a three-row SUV have plenty of options. Unless they want an electric SUV, that is. Fortunately, there are two models that hold a lot of promise: the Kia EV9 and the Rivian R1S. The EV9 is Kia’s latest and largest electric SUV. Think of it as a Kia Telluride that’s electric. As for the R1S, it hails from Rivian, an electric vehicle startup, and boasts massive power and impressive off-road performance. Both can haul lots of passengers and swallow loads of cargo. But which is the better buy? Car experts compare them to find out.

time-read
3 mins  |
AppleMagazine #646
REDDIT IS PREPARING TO SELL SHARES TO THE PUBLIC. HERE'S WHAT YOU NEED TO KNOW
AppleMagazine

REDDIT IS PREPARING TO SELL SHARES TO THE PUBLIC. HERE'S WHAT YOU NEED TO KNOW

Reddit, that vast, lively and sometimes chaotic repository of internet discussion, projected a price for its initial public offering stock that values the 18-year-old social media platform at up to $6.4 billion.

time-read
3 mins  |
AppleMagazine #646
OPENAI HAS 'FULL CONFIDENCE' IN CEO SAM ALTMAN AFTER INVESTIGATION, REINSTATES HIM TO BOARD
AppleMagazine

OPENAI HAS 'FULL CONFIDENCE' IN CEO SAM ALTMAN AFTER INVESTIGATION, REINSTATES HIM TO BOARD

OpenAI is reinstating CEO Sam Altman to its board of directors and said it has “full confidence” in his leadership after the conclusion of an outside investigation into the company’s turmoil.

time-read
4 mins  |
AppleMagazine #646
APPLE REVERSES COURSE AND CLEARS WAY FOR EPIC GAMES TO SET UP RIVAL IPHONE APP STORE IN EUROPE
AppleMagazine

APPLE REVERSES COURSE AND CLEARS WAY FOR EPIC GAMES TO SET UP RIVAL IPHONE APP STORE IN EUROPE

Apple has reversed course under regulatory pressure and cleared the way for a nettlesome adversary, video game maker Epic Games, to set up an alternative store for iPhone apps in Europe.

time-read
2 mins  |
AppleMagazine #646