Steve Jobs
AppleMagazine|Ocotber 08, 2021
10 years without the genius behind apple
Though there’s no doubting Steve Jobs personified Apple and forged a way forward for the Cupertino company, the past decade has still been filled with incredible highs. Ten years on from the death of the founder, it’s time to consider what the technology giant might have done differently under an extended Jobs leadership, and what Apple can still learn.

APPLE UNDER JOBS

Steve Jobs’ impact on Apple and its success have been well documented over the past decade, and today the entrepreneur is rightly revered as something of an icon. Defined as one of the greatest inventors of the last century, Steve Jobs was the powerhouse behind the original Macintosh back in 1948, the first consumer computer with a graphical user interface. Although the idea didn’t originate with Jobs, he managed to pack ideas and concepts from researchers into a revolutionary computer, adding a few touches of his own. Typography on screen can also be credited to Jobs. Whilst it was never his original intention to offer users the ability to add multiple fonts to their operating systems, he took a course in calligraphy at college “because he was bored,” and thus added the option to display multiple fonts on the Mac. And how can we forget the mouse? Again, though Jobs didn’t invent the mouse as such, he helped to develop the one-button mouse for the original Macintosh, which offered a much simpler user experience than the mice he’d worked with during a visit to Xerox PARC. Years on from the original mouse, he developed the Mighty Mouse and Magic Mouse, now iconic mice that are used by millions of professionals, students, and consumers worldwide.

One of the reasons why Jobs was so successful at what he did was because he reinvented devices that were stagnant or useless. Though not the original creator of cutting-edge tech like a touchscreen device or a tablet, Jobs had the ability to bring together the elements that made such products work and fixed the most common pain points that users hated. From the iMac back in 1998 to the iPod in 2001 and the iPad in 2010, Steve was able to bring the personal computer, MP3 player, and a tablet computer into the 21st century, refining the way they worked until he’d managed to create products that offered both simplicity and beauty.

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