Series 7: Largest ever display, a refined & durable timepiece
AppleMagazine|September 24, 2021
Despite numerous reports that Apple would overhaul the design of this year’s Apple Watch, the announcement of a Series 7 smartwatch was a more muted affair.

Still, the wearable packs its punch with a number of new features, including a re-engineered display that helps to maximize the screen area, an improved battery life, and tonnes of under-the-hood tweaks.

INTRODUCING THE APPLE WATCH SERIES 7

The Apple Watch has single-handedly revolutionized the smartwatch industry, helping users stay in control of their lifestyles and activity levels and saving dozens of lives in the process. It’s little wonder why Apple Watch is now one of Apple’s most popular and highly-anticipated product categories, so it was no surprise to learn that rumors of a Series 7 featuring an all-new design were rife. Apple had been poised to work on a Series 7 with a square-edge display, inspired by the iPad Pro and iMac 2021 design language, but it appears that the Cupertino company decided to take a different approach. Apple has reportedly been plagued with production issues for this year’s smartwatch, so much so that its release has been delayed, but we at least know what the model will look like and how much it will cost ahead of release.

The new model will be sold in five beautiful new aluminum case finishes, along with a range of new band colors and styles, and go on sale later this year. Speaking at the September Event, JeffWilliams, Apple’s chief operating officer, said: “Apple Watch Series 7 delivers significant improvements — from our largest and most advanced display, to enhanced durability and faster charging — making the world’s best smartwatch better than ever before. Powered by watchOS 8, Apple Watch brings useful new capabilities to help customers stay connected, track activity and workouts, and understand their overall health and wellness.”

A REFINED DESIGN

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