SPORTS THE DIVERSIFICATION & EXPANSION OF APPLE TV+
AppleMagazine|AppleMagazine #507
With Apple reportedly expressing an interest in streaming rights for the National Football League’s “Sunday Ticket” package, there’s never been a better time to sign up for Apple’s streaming service.

With a raft of award-winning TV shows and movies, and perhaps soon live sporting events available to stream from your iPhone, Apple TV+ is coming into its own.

A TURBULENT START FOR APPLE TV+

Whether you’re an Apple die-hard with shares in the company or you’re a casual fan of the firm and its hardware, there’s no denying that the Cupertino company’s foray into services has been challenging at best. Although Tim Cook and Co have found great success in some services like Apple Music (which recently launched its new lossless streaming feature, much to the concern of Spotify) and iCloud (which will launch a raft of new features in September like Private Relay and Email Open Track disabling), other services have struggled to attract much attention or praise. Apple News+, for instance, has been met with widespread criticism from journalists and publishers on the platform, with The New York Times being one of the most high-profile companies to admit defeat and leave the platform citing low revenue. Apple Arcade, despite offering users a series of games from some of the world’s biggest developers and studios, has also struggled to generate much of interest amongst consumers, with Apple reportedly canceling deals it had with studios. The success of Apple Fitness+ remains to be seen, but it has received positive feedback and reviews from fitness enthusiasts and technology fans, calling it a “must-have” for users, but it’s perhaps the biggest service of all - Apple TV+ - that is still struggling to find its feet.

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