SMART EYE DEPUTY CEO RANA EL KALIOUBY TALKS AUTOMOTIVE AI
AppleMagazine|AppleMagazine #509
Rana el Kaliouby co-founded and led Boston startup Affectiva, which uses artificial intelligence and computer vision to analyze mood and emotion.

Now she’s got a new job as deputy CEO of Smart Eye, after the Swedish eye-tracking company bought Affectiva for $73.5 million in June.

The auto industry is the prime market for Kaliouby and competitors like Australia-based Seeing Machines. Carmakers are bracing for new safety rules and standards around the world that could require dashboard cameras to detect dangerous driver behavior, especially in vehicles that are partly driving themselves but still need human attention.

El Kaliouby says that’s just the beginning of where in-car AI systems are going. This interview has been edited for length and clarity.

Q: Ten years from now, a family’s in a car. What might your technology be doing on their trip?

Continue reading your story on the app

Continue reading your story in the magazine

MORE STORIES FROM APPLEMAGAZINEView All

iPhone 13

Breakthrough camera innovations & bigger battery

7 mins read
AppleMagazine
September 17, 2021

UN URGES MORATORIUM ON USE OF AI THAT IMPERILS HUMAN RIGHTS

The U.N. human rights chief is calling for a moratorium on the use of artificial intelligence technology that poses a serious risk to human rights, including face-scanning systems that track people in public spaces.

4 mins read
AppleMagazine
September 17, 2021

WALMART QUASHES CRYPTOCURRENCY PARTNERSHIP CLAIM

Walmart denied any partnership with the digital currency Litecoin after a fake news release led to a brief flurry of inaccurate reports from national news outlets and social media users.

2 mins read
AppleMagazine
September 17, 2021

PANDEMIC HASN'T DIMMED BOEING'S ROSY PREDICTION FOR PLANES

Boeing said this week that the airline industry is showing signs of recovering from the pandemic, and it raised its bullish prediction about demand for airline and military planes and other aerospace products and services.

2 mins read
AppleMagazine
September 17, 2021

MAGNET MILESTONES MOVE DISTANT NUCLEAR FUSION DREAM CLOSER

Teams working on two continents have marked similar milestones in their respective efforts to tap an energy source key to the fight against climate change: They’ve each produced very impressive magnets.

3 mins read
AppleMagazine
September 17, 2021

APPLE FIXES SECURITY HOLE REPORTEDLY USED TO HACK AN IPHONE

Apple released a critical software patch to fix a security vulnerability that researchers said could allow hackers to directly infect iPhones and other Apple devices without any user action.

4 mins read
AppleMagazine
September 17, 2021

GENERAL PROMISES US ‘SURGE' AGAINST FOREIGN CYBERATTACKS

The general who leads U.S. efforts to thwart foreign-based cyberattacks, and punish those responsible, says he’s mounting a “surge” to fight incursions that have debilitated government agencies and companies responsible for critical infrastructure.

2 mins read
AppleMagazine
September 17, 2021

AMAZON BRINGS PALMSWIPING TECH TO RED ROCKS CONCERT VENUE

Your palm could soon be your ticket into a concert.

1 min read
AppleMagazine
September 17, 2021

Dutch Court: Uber Drivers Covered By Taxi Labor Agreement

A court in Amsterdam ruled this week that Uber drivers fall under the Dutch taxi drivers’ collective labor agreement — meaning they are entitled to the same employment benefits as taxi drivers. Uber said it would appeal the ruling.

1 min read
AppleMagazine
September 17, 2021

Billionaire Cohen To Invest In New Crypto Trading Firm Radkl

A cryptocurrency company launched by partners of a major Wall Street trading firm said Tuesday that it has snagged the support of billionaire investor Steven A. Cohen, as big names from the traditional financial world continue to embrace the industry surrounding crypto.

2 mins read
AppleMagazine
September 17, 2021