NETFLIX RAISING US STREAMING PRICES AMID BOOMING GROWTH
AppleMagazine|AppleMagazine #471
Netflix is raising most of its U.S. prices by 8% to 13% as its video streaming service rides a wave of rising popularity spurred by government-imposed lockdowns that corralled people at home during the fight against the pandemic.

The increases imposed boost the cost of Netflix’s most popular U.S. streaming plan by $1 to $14 per month, while a premium plan that allows more people to watch the service on different screens simultaneously will now cost $2 more at $18 per month. Netflix’s basic U.S. plan remains at $9 per month. It marks Netflix’s first price changes in the U.S. since an increase rolled out early last year.

New U.S. subscribers will be charged the higher prices immediately, while the increases will affect existing customers in phases during the next few months. Netflix ended September with 73 million subscribers in U.S. and Canada, with the overwhelming majority located in the U.S.

The move had been widely expected after Netflix raised its prices in Canada earlier this month and then ended free 30-day trials in the U.S.

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