For music fans, the Cupertino company offers a great deal, and the chances are you don’t know about all of the hidden features, tools, and accessories Apple offers to delve deeper into music.
THE STREAMING BATTLE
Since its launch six years ago, Apple Music has made a significant dent in the industry. The latest data suggests Apple holds a 15% share of the global streaming subscription market, with Spotify ahead with a 31% share, and other players like Amazon Music, Tencent Music, and YouTube Music climbing the ranks as the market becomes increasingly fragmented and globalized. Nowadays, it’s hard to find a technology giant that hasn’t dabbled in streaming - even social networking giant Facebook considered entering the game, however, has since backed down. For less than $10 per month, consumers can access a virtually unlimited number of songs and albums from the world’s biggest artists, and although some releases have been exclusive to one provider to push consumers to make the switch (think TIDAL Exclusives, which have been heavily criticized amongst music fans for limiting access to content fans deserve to access), the truth is that most players want to push their content on every possible platform to make money. And money they rarely make. On average across all countries, Apple Music pays $0.00599265 per stream, which, when you take into account publishers and other players who take a cut in every song’s stream, means the artists receive very little for their work. It’s led to some singers, such as Taylor Swift, publicly shaming streamers for their remuneration, though in a cut-throat sector, it’s likely that little will change.
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