That design language is set to be elevated this year with the introduction of new iMacs and MacBooks. Yet one thing has remained consistent throughout the transition: consistency. Over the years Apple has shown a keen eye for detail, ensuring the company’s portfolio stands out from the crowd, creating cutting-edge, ‘unmistakably Apple’ products.
DESIGN MATTERS
Apple has always taken design seriously, cementing the company’s position as one of the most well-known and instantly recognized in the world. Where other technology brands have piggybacked off of current trends - often taking a leaf out of Apple’s book - the Cupertino firm has stayed true to its routes throughout, regularly taking risks that almost always pay off. It all dates back to when Steve Jobs reigned supreme; he had a vision for designing products that not only looked clean and inviting but were simple - products should “just work”, he said.
In more recent times, with Tim Cook at the helm, Apple has veered off into a number of new directions, and though some of its design choices have been questionable, including the infamous USB charging of the iMac Magic Mouse 2 continuing to frustrate professionals, Apple has largely been able to navigate its changing market position with great ease. Even when it ventured off into new markets with the launch of the iPhone 5C, adopting a more basic design to cut down on costs and appeal to price-conscious consumers, the firm maintained a clear design from the beginning. From the consistency of sound across iOS, macOS, and tvOS through to the way the case for your AirPods snaps shut, there are so many design elements that are not only iconic but uniquely Apple, transforming the way we use devices.
This story is from the December 31, 2021 edition of AppleMagazine.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the December 31, 2021 edition of AppleMagazine.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
Already a subscriber? Sign In
EUROPEAN UNION QUESTIONS TIKTOK ON NEW APP THAT PAYS USERS FOR WATCHING
European Union regulators said this week they're seeking details from TikTok on a new app from the video sharing platform that pays users to watch videos.
UBER AND LYFT DELAY THEIR PLANS TO LEAVE MINNEAPOLIS AFTER OFFICIALS PUSH BACK DRIVER PAY PLAN
The ride-hailing companies Uber and Lyft said they will delay their planned exit from Minneapolis after city officials decided to push back the start of a driver pay raise by two months.
FACED WITH POSSIBLY PAYING FOR NEWS, GOOGLE REMOVES LINKS TO CALIFORNIA NEWS SITES FOR SOME USERS
Google began removing California news websites from some people's search results, a test that acted as a threat should the state Legislature pass a law requiring the search giant to pay media companies for linking to their content.
NASA IS SEEKING A FASTER AND CHEAPER WAY TO BRING MARS SAMPLES TO EARTH
NASA's plan to bring samples from Mars back to Earth is on hold until there's a faster, cheaper way, space agency officials said.
TESLA TO ASK SHAREHOLDERS TO REINSTATE $55 BILLION PAY PACKAGE FOR MUSK REJECTED BY DELAWARE JUDGE
Tesla will ask shareholders to reinstate a compensation package for CEO Elon Musk potentially worth $55 billion that was rejected by a judge in Delaware this year and to move the electric car maker's corporate home from Delaware to Texas.
MASSACHUSETTS OFFICIAL WARNS AI SYSTEMS SUBJECT TO CONSUMER PROTECTION.ANTI-BIAS LAWS
Developers, suppliers, and users of artificial intelligence must comply with existing state consumer protection, anti-discrimination, and data privacy laws, the Massachusetts attorney general cautioned this week.
NISSAN SAYS IT WILL MAKE NEXT-GENERATION EV BATTERIES BY EARLY 2029
Nissan expects to mass produce electric vehicles powered by advanced next-generation batteries by early 2029, the company said this week during a media tour of an unfinished pilot plant.
BIDEN ADMINISTRATION AGREES TO PROVIDE $6.4 BILLION TO SAMSUNG FOR MAKING COMPUTER CHIPS IN TEXAS
The Biden administration has reached an agreement to provide up to $6.4 billion in direct funding for Samsung Electronics to develop a computer chip manufacturing and research cluster in Texas.
ONLY 26% OF AMERICANS SAY THEY GET AT LEAST EIGHT HOURS OF SLEEP, NEW GALLUP POLL SAYS
If you’re feeling — YAWN — sleepy or tired while you read this and wish you could get some more shut-eye, you’re not alone.
APPLE CEO SAYS COMPANY WILL 'LOOK AT' MANUFACTURING IN INDONESIA
\"We talked about the president's desire to see manufacturing in the country, and it's something that we will look at,\" Cook told reporters after the meeting.