It’s the most prized name in the basket of brands that entrepreneur investors Alex Mehr and Tai Lopez have scooped up since the coronavirus pandemic bowled over the U.S. retail sector and sent a number of chains into bankruptcy protection. Those brands so far include Pier1, Dressbarn and Modell’s.
Mehr and Lopez plan to make RadioShack competitive again, this time online, rather than on street corners or in malls. However, unlike RadioShack’s glory years, it’s Amazon’s world now.
The big question is: How much value does the RadioShack brand have when the prized target audience of millennials or Gen Z have likely never owned a radio, let alone stepped inside a store?
“It’s a very thin line between being iconic and being dead,” said Robert Passikoff, founder and president of Brand Keys Inc., a marketing and research consultancy. “Being iconic a lot of the time just means people have a memory of it. I’m not sure that just remembering something is leverageable enough to be able to convert something into success.”
Success is something that’s been in RadioShack’s rear-view mirror for quite some time. The company, which would celebrate its 100th birthday in 2021, appeared to be on top of the tech world in the pre-personal computer days of the late 1970s and early 1980s, the place kids and hobbyist would go to buy radios, walkie-talkies and all the parts to fix them, or even build them themselves.
Continue reading your story on the app
Continue reading your story in the magazine
‘Doctor Strange 2' Gets Weirder, Scarier, Messier
Once a superhero franchise goes multiverse, it’s hard to go back.
Biden Announces Program Offering Discounted Internet Service
President Joe Biden announced that 20 internet companies have agreed to provide discounted service to people with low incomes, a program that could effectively make tens of millions of households eligible for free service through an already existing federal subsidy.
Amazon Fires 2 Union Organizers Tied to First U.S. Labor Win
Amazon has fired two employees with ties to the grassroots union that led the first successful U.S. organizing effort in the retail giant’s history.
2022 IS THE YEAR OF ALL-INCLUSIVE TRAVEL, AND HERE'S WHY
The hotel name Zoetry (in Zoetry Montego Bay Jamaica) has an umlaut mark over the letter "e."
'TOP GUN' SEQUEL A WELCOME TRIP TO THE DANGER ZONE
Early on in "Top Gun: Maverick," Tom Cruise hops on his sleek motorcycle, wearing Aviator sunglasses and a leather jacket with patches, and speeds into a time machine. No, that's not right. It's actually us who take a trip back.
MacBook Air
Rumors: What to expect with Apple's 2022 redesign
4 WAYS TO PROTECT YOUR SMALL BUSINESS FROM CYBER ATTACKS
Since the beginning of the COVID-19 pandemic, small businesses have quickly adopted remote working and transitioned to new technologies, such as contactless payments and online ordering.
A BEZOS-BIDEN SQUABBLE: CAN CORPORATE TAXES TAME INFLATION?
Jeff Bezos this weekend became the latest centi-billionaire to launch a political fight on Twitter by denouncing a tweet from President Joe Biden about corporate taxes as "disinformation” and “misdirection."
BIDEN ADMINISTRATION TO RELEASE $45B FOR NATIONWIDE INTERNET
The Biden administration is taking the first steps to release $45 billion to ensure that every U.S. resident has access to high-speed internet by roughly 2028, inviting governors and other leaders to start the application process.
NISSAN MULLING THIRD AUTO PLANT IN THE US TO MEET EV DEMAND
Nissan is considering adding a new auto plant in the U.S. to keep up with growing demand for electric vehicles, a top executive at the Japanese automaker said.
