Founded by former Disney studios chief and DreamWorks co-founder Jeffrey Katzenberg and helmed by former Hewlett Packard Enterprise CEO Meg Whitman, Quibi is heavy on big ideas and Hollywood muscle. It has backing from all the major movie studios and entertainment companies, $1 billion invested in original programming and star power in the form of creators and producers from Steven Spielberg to Chrissy Teigen.
Quibi plans to launch on April 6. It will charge $5 a month for an ad-supported service, and $8 a month for an ad-free version.
Company executives argued at CES that Quibi will offer the first entertainment platform designed exclusively for the phone. In an interview at CES, Katzenberg said it represents the first time “professional storytellers” have tackled the problem of delivering a high-quality viewing experience on mobile.
This story is from the January 17, 2020 edition of AppleMagazine.
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This story is from the January 17, 2020 edition of AppleMagazine.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
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