For All Mankind: Taking Apple Tv+ To The Moon And Beyond
AppleMagazine|March 12, 2021
Whilst Apple TV+ may still be small in comparison to Netflix and Amazon Prime, its string of successful series and breakthrough movies have positioned it as a must-have service for all lovers of immersive, thought-provoking material.

One of the streaming platform’s most talked-about shows is For All Mankind - its second season launched in February and it’s just picked up a Saturn Award nomination for Best Fantasy TV Series, cementing its worth.

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There’s no denying that Apple has struggled to make an impact with its highly-anticipated streaming service just yet - so much so that the company has effectively “admitted defeat,” repeatedly extending the free trial period to encourage customers not to unsubscribe just yet. Apple, perhaps, bit off more than it could chew with TV+, releasing the service at the same time as Disney+, which offers subscribers thousands of hours of content and access to some of the world’s most beloved brands and IPs such as Star Wars, The Simpsons, and Marvel. Fast forward a year from its launch, and Apple TV+ has made some significant progress - not only is the user experience better than ever, but Apple has successfully launched a number of critically-acclaimed shows such as The Morning Show, Dickinson, and SEE, with movies like Palmer also rating well. It is true that Apple’s market share still remains relatively small, and that’s due to the lack of content as of yet. Unlike Netflix and Amazon, which invest billions into programming every year through original series and acquisitions, Apple took a slower and steadier approach. It’s a risky move, but with a few hard-hitters under its belt, the firm could be onto a winner.

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