University of Southern California researchers who examined the ad-delivery algorithms of Facebook and LinkedIn found that Facebook’s were skewed by gender beyond what can be legally justified by differences in job qualifications.
Men were more likely to see Domino’s pizza delivery driver job ads on Facebook, while women were more likely to see Instacart shopper ads.
The trend also held in higher-paying engineering jobs at tech firms like Netflix and chipmaker Nvidia. A higher fraction of women saw the Netflix ads than the Nvidia ads, which parallels the gender breakdown in each company’s workforce.
No evidence was found of similar bias in the job ads delivered by LinkedIn.
Study author Aleksandra Korolova, an assistant professor of computer science at USC, said it might be that LinkedIn is doing a better job at deliberately tamping down bias, or it might be that Facebook is simply better at picking up real-world cues from its users about gender imbalances and perpetuating them.
“It’s not that the user is saying, ‘Oh, I’m interested in this.’ Facebook has decided on behalf of the user whether they are likely to engage,” she said. “And just because historically a certain group wasn’t interested in engaging in something, doesn’t mean they shouldn’t have an opportunity to pursue it, especially in the job category.”
Facebook said in a statement it has been taking meaningful steps to address issues of discrimination in ads.
Continue reading your story on the app
Continue reading your story in the magazine
BIG TECH STOCKS FLEX MUSCLES AGAIN AFTER A ROUGH WINTER
Big Tech stocks are flexing their enormous strength again, after getting knocked around a bit earlier this year.
BEFRIEND YOUR MONEY AND REAP THE BENEFITS
What’s your relationship with money? Maybe your personal finances are like a distant cousin you barely think about — or an unsettling stranger you avoid. Or perhaps money feels like your enemy, frustrating you and rarely doing what you want.
NASCAR'S FUTURE IS HERE: NEXT GEN CAR FINALLY ARRIVES
NASCAR’s next-generation race car is finally here after two years of hype and hope that it will revolutionize the stock car series.
AIRTAGS: NEXT-GENERATION TRACKING TECHNOLOGY HAS ARRIVED
Two years after they were first rumored, Apple finally lifted the lid on its tracking device AirTag at its Spring Loaded event in April, designed to help consumers keep track of items that matter most.
VERIZON SELLS INTERNET TRAILBLAZERS YAHOO AND AOL FOR $5B
AOL and Yahoo are being sold again, this time to a private equity firm.
MEREDITH TO SELL TV STATION DIVISION TO GRAY TELEVISION
Magazine publisher and multimedia company Meredith Corp. said this week it will sell its Local Media Group consisting of 17 television stations to Gray Television Inc. for $2.7 billion in cash and will focus on expanding its print and digital magazines business.
LATIN AMERICA LOOKS TO SPACE, DESPITE LIMITATIONS ON GROUND
Mars missions, astronauts coming and going at the International Space Station, China’s increasingly ambitious space program. Space-related news is flowing, and not just from the world’s richest, biggest nations. Take Latin America.
BAIDU ROLLS OUT PAID DRIVERLESS TAXI SERVICE IN BEIJING
Chinese tech giant Baidu rolled out its paid driverless taxi service last Sunday, making it the first company to commercialize autonomous driving operations in China.
GOOGLE SIGNS DEAL WITH WNBA TO HELP CHAMPION WOMEN'S SPORTS
The WNBA signed a multi-year deal with Google this week to be the presenting partner for the league’s playoffs, part of the technology giant’s efforts to help champion women’s sports.
60 YEARS SINCE 1ST AMERICAN IN SPACE: TOURISTS LINING UP
Sixty years after Alan Shepard became the first American in space, everyday people are on the verge of following in his cosmic footsteps.
Facebook Won't Apologize for Instagram Youth
It’s making a kid-focused version of its photo-sharing app, regardless of what critics say
A PERFECT STORM: WHY GRAPHICS CARDS COST SO MUCH NOW
APPLE'S iPHONE PRIVACY CLAMPDOWN ARRIVES AFTER 7-MONTH DELAY
Apple is following through on its pledge to crack down on Facebook and other snoopy apps that secretly shadow people on their iPhones in order to target more advertising at users.
FACEBOOK REPORTS SOARING QUARTERLY AD REVENUE, STOCK JUMPS
Facebook’s stock jumped Wednesday into record territory after the social media giant reported stronger-than-expected results for the first quarter thanks to soaring ad revenue.
Lenovo Legion Y25-25
IPS and 240Hz for a price you can afford
FEED YOUR MIND. FEAST YOUR EYES.
APPLE UNVEILS NEW PRODUCTS, SCHEDULES PRIVACY CRACKDOWN
Apple spruced up its product line at an event Tuesday while slipping in quiet notice of a software update, now due next week, designed to enhance the privacy of iPhone users at the expense of digital advertisers such as Facebook.
Television turns to magicaal realism to explore the trials of early adolescence.
USERS COULD SOON HIDE ‘LIKE' COUNTS ON INSTAGRAM, FACEBOOK
The tiny red hearts that appear under Instagram photos of kids, kittens and sandwiches can be a source of stress for many users, an insidious way of measuring self-worth and popularity.
How to create strong, secure passwords by learning how to crack them
It gets harder to crack a password if it’s 10 characters or longer—but complexity matters too, of course.