CHANGING TIMES FOR THE MAC
For the fiscal year that ended September 26, 2020, Apple posted a net profit of $57.4 billion on revenue of $274.5 billion, meaning the company managed to maintain an average sales growth of 23 percent over almost two decades. Fueled by the launch and success of the iPhone as well as the iPad and more recently Apple Watch, the company has taken a major change in direction in recent years as it chases even greater growth and revenues. From the launch of services such as Apple TV+ and Apple Arcade to new ventures into speakers with the HomePod mini and the upcoming tracking device AirTags, Apple is a company virtually unrecognizable from its heyday with the Macintosh. That’s not to say that the Mac has been abandoned altogether - the firm has rolled out a number of changes to its flagship models over the past ten years, including the launch of the short-lived device the iMac Pro, and the introduction of the stunning Pro Display XDR to offer a professional high-end PC experience.
And though Apple’s Mac range has continued to grow in popularity as consumers move away from Windows PCs, few could argue that Apple has paid its computing range dust in recent times. From controversial decisions like the Touch Bar on the MacBook Pro to the removal of the MagSafe charging port, the introduction of new dongles and adaptors to access basic peripherals, and even the discontinuation of popular models like the MacBook, Apple has failed to connect with professional users or the average consumer market, offering a substandard PC range that simply fails to meet the needs of today’s users. For a long time, the company redirected almost all of its attention and energy into mobile, from the iPad and iPad to Apple Watch, and helped to dominate the landscape, but its desktop class on the other hand has seen much less innovation. iMac, for example, has not received a significant external update in almost a decade, and its last was only to slim down the bezels and reduce the thickness of the all-in-one PC. And though the Mac Pro has been updated in recent years, its technology is prohibitively expensive for many, and it’s soon to become redundant as Apple rolls out its new custom silicon chips, known as M1.
Continue reading your story on the app
Continue reading your story in the magazine
BIG TECH STOCKS FLEX MUSCLES AGAIN AFTER A ROUGH WINTER
Big Tech stocks are flexing their enormous strength again, after getting knocked around a bit earlier this year.
BEFRIEND YOUR MONEY AND REAP THE BENEFITS
What’s your relationship with money? Maybe your personal finances are like a distant cousin you barely think about — or an unsettling stranger you avoid. Or perhaps money feels like your enemy, frustrating you and rarely doing what you want.
NASCAR'S FUTURE IS HERE: NEXT GEN CAR FINALLY ARRIVES
NASCAR’s next-generation race car is finally here after two years of hype and hope that it will revolutionize the stock car series.
AIRTAGS: NEXT-GENERATION TRACKING TECHNOLOGY HAS ARRIVED
Two years after they were first rumored, Apple finally lifted the lid on its tracking device AirTag at its Spring Loaded event in April, designed to help consumers keep track of items that matter most.
VERIZON SELLS INTERNET TRAILBLAZERS YAHOO AND AOL FOR $5B
AOL and Yahoo are being sold again, this time to a private equity firm.
MEREDITH TO SELL TV STATION DIVISION TO GRAY TELEVISION
Magazine publisher and multimedia company Meredith Corp. said this week it will sell its Local Media Group consisting of 17 television stations to Gray Television Inc. for $2.7 billion in cash and will focus on expanding its print and digital magazines business.
LATIN AMERICA LOOKS TO SPACE, DESPITE LIMITATIONS ON GROUND
Mars missions, astronauts coming and going at the International Space Station, China’s increasingly ambitious space program. Space-related news is flowing, and not just from the world’s richest, biggest nations. Take Latin America.
BAIDU ROLLS OUT PAID DRIVERLESS TAXI SERVICE IN BEIJING
Chinese tech giant Baidu rolled out its paid driverless taxi service last Sunday, making it the first company to commercialize autonomous driving operations in China.
GOOGLE SIGNS DEAL WITH WNBA TO HELP CHAMPION WOMEN'S SPORTS
The WNBA signed a multi-year deal with Google this week to be the presenting partner for the league’s playoffs, part of the technology giant’s efforts to help champion women’s sports.
60 YEARS SINCE 1ST AMERICAN IN SPACE: TOURISTS LINING UP
Sixty years after Alan Shepard became the first American in space, everyday people are on the verge of following in his cosmic footsteps.
women's health AT EVERY AGE
A woman’s health needs change dramatically over the years. Use this guide to find hormone-balancing tips and remedies based on your age.
Instant Pot Lamb Stew
Celebrate spring with this quick-and-easy seasonal favorite.
The Fortnite Fallout
Apple and Epic meet in court, making the collapse of a once-close relationship complete
Android loses a huge innovator as LG quits making phones
LG phones pushed the bleeding edge of innovation, but it wasn’t enough.
TAKE CONTROL OF YOUR PASSWORDS USING iCLOUD KEYCHAIN ON YOUR iPHONE, iPAD, & MAC
IT’S MORE POWERFUL THAN YOU THINK.
APPLE MUSIC LAUNCHES MORE THAN 100 CITY-FOCUSED MUSIC CHARTS
Apple Music is coming to a city near you — the streaming service has launched daily music charts focused on particular cities around the world, including New York City, Tokyo and Lagos.
APPLE'S iPHONE PRIVACY CLAMPDOWN ARRIVES AFTER 7-MONTH DELAY
Apple is following through on its pledge to crack down on Facebook and other snoopy apps that secretly shadow people on their iPhones in order to target more advertising at users.
APPLE PROFIT SOARS IN LATEST QUARTER ON HIGHER iPHONE SALES
Demand for the iPhone and other Apple products drove profits to more than double in the January-March period as the tech giant continued to capitalize on smartphone addiction.
iPAD PRO 2021: SUPERCHARGED WITH XDR DISPLAY, M1 CHIP, & THUNDERBOLT
The iPad Pro has become something of a workhorse in recent years, offering professionals an alternative to a laptop with cutting-edge capabilities and software.
Logitech Ergo K860
Great keys meet great posture