APPLE MEANS PRIVACY
Ever since the introduction of iOS back in 2007 (formally iPhoneOS with the launch of the original iPhone), Apple’s stance on privacy has been clear. Though third parties are actively encouraged to build apps and experiences for Apple’s ecosystems, they must play carefully by the Cupertino company’s rules or be kicked out. Each piece of software designed for macOS, iOS, and watchOS is compartmentalized, existing in a bubble to ensure data isn’t transferred between apps to resell to advertising and e-commerce giants, something that sets Apple apart from its Android-powered rivals.
Apple’s privacy focus has not been without its controversy, though. Who can forget the FBI drama, in which US officials asked Apple to create a “back door” to iOS and iCloud for investigations? The company dragged its heels and decided against offering the government body access to its billions of users’ personal data. The FBI has since managed to crack the iPhone 11, demonstrating that Tim Cook and Co have a long way to go if they want to build a truly impenetrable device, but by setting itself up as the paragon of privacy, Apple’s managed to win over the support of the anti-Google, anti-Samsung brigade, and ultimately shift millions more iPhones, iPads, Apple Watches, Macs, and subscriptions.
In fact, over the past couple of years, privacy has become a pretty big deal for Apple. The firm recognizes privacy as a “fundamental human right” and one of its “core values” on an all-bells, all-whistles microsite, saying that they “design Apple products to protect your privacy and give you control over your information. It’s not always easy. But that’s the kind of innovation we believe in.” And though some may argue it’s as much about publicity as it is about protecting human rights, there’s no denying that Apple is head and shoulders above its rivals when it comes to protecting sensitive user data.
Last year’s controversy over Siri recordings being sent to Apple employees for transcription and future development purposes proved the firm was far from perfect, but Apple’s quick response, introducing a new toggle feature in iOS Settings, helped the firm regain some favor.
OPENING UP iOS
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