CONTROL: WHY iOS SHOULD BE KEPT LOCKED DOWN
AppleMagazine|February 28, 2020
Developers are quietly working on iOS 14 and its Mac and Watch counterparts, and many are wondering what the next-generation operating system will look like.
A Bloomberg report has shed some light, and Apple looks set to loosen its grip on its privacy-focused ecosystem.

APPLE MEANS PRIVACY

Ever since the introduction of iOS back in 2007 (formally iPhoneOS with the launch of the original iPhone), Apple’s stance on privacy has been clear. Though third parties are actively encouraged to build apps and experiences for Apple’s ecosystems, they must play carefully by the Cupertino company’s rules or be kicked out. Each piece of software designed for macOS, iOS, and watchOS is compartmentalized, existing in a bubble to ensure data isn’t transferred between apps to resell to advertising and e-commerce giants, something that sets Apple apart from its Android-powered rivals.

Apple’s privacy focus has not been without its controversy, though. Who can forget the FBI drama, in which US officials asked Apple to create a “back door” to iOS and iCloud for investigations? The company dragged its heels and decided against offering the government body access to its billions of users’ personal data. The FBI has since managed to crack the iPhone 11, demonstrating that Tim Cook and Co have a long way to go if they want to build a truly impenetrable device, but by setting itself up as the paragon of privacy, Apple’s managed to win over the support of the anti-Google, anti-Samsung brigade, and ultimately shift millions more iPhones, iPads, Apple Watches, Macs, and subscriptions.

In fact, over the past couple of years, privacy has become a pretty big deal for Apple. The firm recognizes privacy as a “fundamental human right” and one of its “core values” on an all-bells, all-whistles microsite, saying that they “design Apple products to protect your privacy and give you control over your information. It’s not always easy. But that’s the kind of innovation we believe in.” And though some may argue it’s as much about publicity as it is about protecting human rights, there’s no denying that Apple is head and shoulders above its rivals when it comes to protecting sensitive user data.

Last year’s controversy over Siri recordings being sent to Apple employees for transcription and future development purposes proved the firm was far from perfect, but Apple’s quick response, introducing a new toggle feature in iOS Settings, helped the firm regain some favor.

OPENING UP iOS

Continue reading your story on the app

Continue reading your story in the magazine

MORE STORIES FROM APPLEMAGAZINEView All

Q&A: BITCOIN'S MASSIVE RISE AND WHAT COMES NEXT

The digital currency Bitcoin rocketed to a record high last week above $40,000 a coin.

2 mins read
AppleMagazine
AppleMagazine #481

UK INVESTIGATES GOOGLE'S PLAN TO REVAMP CHROME BROWSER

Britain’s competition watchdog said it launched an investigation into Google’s plan to overhaul its ad data system over worries it could leave even less room for rivals in the online ad industry.

2 mins read
AppleMagazine
AppleMagazine #481

RACE ON: THE LINEUP FOR THE REVOLUTION OF THE CAR INDUSTRY

Wherever you are in the world, it’s hard to deny that 2020 was a challenging year - not least the automotive sector. With car sales plummeting amidst stay-at-home orders, consumers had a chance to reflect on their environmental impact, and as a result, electric vehicles are now more desirable than ever.

6 mins read
AppleMagazine
AppleMagazine #481

SOME UBER, LYFT DRIVERS SUE OVER CALIFORNIA BALLOT MEASURE

Drivers for app-based ride-hailing and delivery services filed a lawsuit to overturn a California ballot initiative that makes them independent contractors instead of employees eligible for benefits and job protections.

2 mins read
AppleMagazine
AppleMagazine #481

TARGET CONTINUES TO THRIVE IN WHIRLWIND RETAIL ENVIRONMENT

Target’s strong sales streak extended through a pandemic-shrouded holiday season after a hard push online and an increased effort to provide alternatives to customers who are trying to minimize risk.

2 mins read
AppleMagazine
AppleMagazine #481

TIKTOK TIGHTENS PRIVACY FEATURES FOR YOUNGER USERS

A month after federal regulators ordered it to disclose how its practices affect children and teenagers, TikTok is tightening its privacy practices for the under-18 crowd.

1 min read
AppleMagazine
AppleMagazine #481

NEW MERCEDES SCREEN TO STRETCH NEARLY FULL WIDTH OF CAR

Daimler’s Mercedes-Benz has unveiled a key interior component of its upcoming electric luxury sedan: a large, curved screen that sweeps across almost the entire width of the car in the place of a conventional dashboard.

2 mins read
AppleMagazine
AppleMagazine #481

ELECTRIC TRUCK MAKER HITS 100,000 ORDERS AHEAD OF FALL START

An upstart electric vehicle maker said that it now has more than 100,000 orders for its new pickup truck.

1 min read
AppleMagazine
AppleMagazine #481

CHINA'S GEELY, BAIDU ANNOUNCE ELECTRIC CAR VENTURES

Chinese automaker Geely says it will form an electric car venture with tech giant Baidu, adding to a flurry of corporate tie-ups in the industry to share soaring technology development costs.

1 min read
AppleMagazine
AppleMagazine #481

Volkswagen Triples Electric Car Sales Ahead Of Climate Rules

Europe’s push into electric cars is gathering speed — despite the pandemic.

2 mins read
AppleMagazine
AppleMagazine #481
RELATED STORIES

Ditching DLNA

HIGH END- PROJECTORS

4 mins read
Sound & Vision
December 2020 - January 2021

iOS system maintenance

Use iMazing’s tools to keep your iOS device spick and span

3 mins read
Mac Life
February 2021

Nanoleaf Shapes Hexagon

Colorful, configurable panels that’ll light up your home

3 mins read
Mac Life
February 2021

iPhone 12 Pro Max

Capture stunning stills and richly detailed HDR clips with this top–of–the–range device

6 mins read
Mac Life
February 2021

Plugable Thunderbolt 3 Docking Station

The TBT3–UD1–85W provides compact connectivity

2 mins read
Mac Life
February 2021

POWER UP YOUR MAC

How well do you know macOS? With Big Sur newly arrived, follow our tips and brush up on the basics that can save you seconds every, well, second

10+ mins read
Mac Life
February 2021

HomePod mini

The little speaker with a big, big sound

4 mins read
Mac Life
February 2021

iPhone 12 mini

Finally — smaller hands get the iPhone they deserve

4 mins read
Mac Life
February 2021

APPLE ANNOUNCES NEW PROJECTS AS PART OF ITS RACIAL EQUITY AND JUSTICE INITIATIVE (REJI)

IT’S ALL PART OF THE COMPANY’S $100 MILLION PLEDGE

2 mins read
Techlife News
Techlife News #481

Whatsapp Growth Slumps As Rivals Signal, Telegram Rise

Encrypted messaging apps Signal and Telegram are seeing huge upticks in downloads from Apple and Google’s app stores.

2 mins read
Techlife News
Techlife News #481