Critics labeled the iPhone 12 Apple’s biggest leap forward in years, with analysts suggesting that the Cupertino company will shift close to 70 million units before the end of 2020. As if the iPhone 12 range wasn’t popular enough, Apple has announced a partnership with carrier Verizon to make iPhone the most compelling business smartphone, offering 5G on the go.
iPHONE 12 FOR BUSINESS
Though we knew most of the iPhone 12’s design and infrastructure changes before Tim Cook announced its launch at a virtual event in September, critics and consumers alike were still overwhelmingly positive upon release. Apple says that iPhone 12 range - now available in four sizes, including a smaller mini model - ushers in a new era for smartphones, bringing 5G capabilities to the masses and unlocking exciting new possibilities with faster processors and advanced augmented reality tools. In a year where users are spending more time on their phones than ever before, it was little surprise that Apple struggled to keep up with demand with iPhone 12 shipments slipping. That’s on top of the staggered release, which saw the flagship iPhone 12 and premium iPhone 12 Pro released before the mini and Max versions.
Apple always knew that iPhone 12 was going to be popular. Research shows consumers are avoiding annual upgrades, holding onto devices for longer - on average two to three years, so the company pulled out all the stops to create a device as exciting as the iPhone X. A 5G iPhone has been on the cards for a number of years, and though Apple was not the first company to introduce a 5G modem, it is indeed the biggest 5G rollout of its kind.
In a partnership with Verizon, announced in mid-November, Apple will now make it easier for businesses to switch to the iPhone 12 range, allowing organizations to take advantage of 5G speeds and performance. The new program, the first of its kind from Apple, is called Fleet Swap and allows companies to trade in their fleet of company smartphones, regardless of their age, manufacturer, or current carrier, and move over to the iPhone 12 with no upfront cost. The idea is to make upgrading to iPhone 12 more accessible for firms of all shapes and sizes, and help Apple shift more stock in one of the company’s most challenging years.
As part of the new program, Verizon announced its first two indoor 5G ultrawideband services for enterprise customers, with General Motors and Honeywell enabling technology at their sites. General Motors introduces ultrawideband 5G at its Detroit-Hamtramck Assembly Center, the firm’s all-electric car plant. It demonstrates that carriers are positioning ultra wideband 5G as an enterprise feature rather than the lower-bandwidth 5G offered to consumers outdoors, and gives larger corporations direct access to 5G upgrades. What’s important to note, however, is that General Motors and Honeywell’s 5G projects are not private networks - consumers locally will be able to take advantage of faster 5G speeds.
Continue reading your story on the app
Continue reading your story in the magazine
Q&A: BITCOIN'S MASSIVE RISE AND WHAT COMES NEXT
The digital currency Bitcoin rocketed to a record high last week above $40,000 a coin.
VOLKSWAGEN TRIPLES ELECTRIC CAR SALES AHEAD OF CLIMATE RULES
Europe’s push into electric cars is gathering speed — despite the pandemic.
UK INVESTIGATES GOOGLE'S PLAN TO REVAMP CHROME BROWSER
Britain’s competition watchdog said it launched an investigation into Google’s plan to overhaul its ad data system over worries it could leave even less room for rivals in the online ad industry.
RACE ON: THE LINEUP FOR THE REVOLUTION OF THE CAR INDUSTRY
Wherever you are in the world, it’s hard to deny that 2020 was a challenging year - not least the automotive sector. With car sales plummeting amidst stay-at-home orders, consumers had a chance to reflect on their environmental impact, and as a result, electric vehicles are now more desirable than ever.
SOME UBER, LYFT DRIVERS SUE OVER CALIFORNIA BALLOT MEASURE
Drivers for app-based ride-hailing and delivery services filed a lawsuit to overturn a California ballot initiative that makes them independent contractors instead of employees eligible for benefits and job protections.
TARGET CONTINUES TO THRIVE IN WHIRLWIND RETAIL ENVIRONMENT
Target’s strong sales streak extended through a pandemic-shrouded holiday season after a hard push online and an increased effort to provide alternatives to customers who are trying to minimize risk.
TIKTOK TIGHTENS PRIVACY FEATURES FOR YOUNGER USERS
A month after federal regulators ordered it to disclose how its practices affect children and teenagers, TikTok is tightening its privacy practices for the under-18 crowd.
NEW MERCEDES SCREEN TO STRETCH NEARLY FULL WIDTH OF CAR
Daimler’s Mercedes-Benz has unveiled a key interior component of its upcoming electric luxury sedan: a large, curved screen that sweeps across almost the entire width of the car in the place of a conventional dashboard.
ELECTRIC TRUCK MAKER HITS 100,000 ORDERS AHEAD OF FALL START
An upstart electric vehicle maker said that it now has more than 100,000 orders for its new pickup truck.
CHINA'S GEELY, BAIDU ANNOUNCE ELECTRIC CAR VENTURES
Chinese automaker Geely says it will form an electric car venture with tech giant Baidu, adding to a flurry of corporate tie-ups in the industry to share soaring technology development costs.
APPLE ANNOUNCES NEW PROJECTS AS PART OF ITS RACIAL EQUITY AND JUSTICE INITIATIVE (REJI)
IT’S ALL PART OF THE COMPANY’S $100 MILLION PLEDGE
WHATSAPP GROWTH SLUMPS AS RIVALS SIGNAL, TELEGRAM RISE
Encrypted messaging apps Signal and Telegram are seeing huge upticks in downloads from Apple and Google’s app stores.
SPOTIFY'S PODCAST POWER PLAY
The company is staking its future on converting music listeners to podcast fans and has become the favorite to own the industry—for better or worse
ATHLEISURE LIST: EQUIPMENT + STREAMING CITYROW
Founded by Helaine Knapp,'s CITY ROW Signature-class format combines rowing intervals with strength training for a total body HIIT-style workout.
STM ChargeTree 3–in–1 wireless charger
Space–conscious wireless charging
YOU: PRO NEW GENERATION POWERS UP YOUR TECH
As iPhone and iPad sales begin to fall, Apple is focusing its attention on professional users, introducing a bunch of new hardware to compete in an increasingly crowded - but lucrative - market. With the launch of Pro Mode for macOS, the company could be onto a winner…
BACK TO SCHOOL: RETURNING TO THE CLASSROOM SAFELY
Five months on from the start of the coronavirus pandemic, and policymakers and public health officials have decided it’s time to return to the classroom. Around the world, schools and colleges are preparing for a new semester, and though environments may be different, one thing is clear: teachers and students will be depending on technology more than ever.
Apple unveils new iPad Pro with trackpad support
APPLE TAKES THE iPAD PRO TO THE NEXT LEVEL
SEARCH: APPLE COULD RIVAL GOOGLE WITH NEW INDEXING SERVICE
As antitrust battles continue to dominate Silicon Valley, Apple is using its initiative, planning for a future where multibillion-dollar tie-ups aren’t acceptable. In a perhaps surprising move, the Cupertino company has reportedly begun ramping up efforts to launch its own search engine tech to rival that of Google’s, a course of action that could change the face of search.
REMOTE WORKING: VIRUS ENCOURAGES BUSINESSES TO THINK DIFFERENTLY
With the COVID-19 coronavirus outbreak forcing governments to close schools, sporting events, communal spaces and more, businesses are taking the situation into their own hands, encouraging their staff to work from home.