BUSINESS: APPLE POSITIONS iPHONE 12 AS A CORPORATE MUST-HAVE
AppleMagazine|AppleMagazine #479 *Special Edition
Critics labeled the iPhone 12 Apple’s biggest leap forward in years, with analysts suggesting that the Cupertino company will shift close to 70 million units before the end of 2020. As if the iPhone 12 range wasn’t popular enough, Apple has announced a partnership with carrier Verizon to make iPhone the most compelling business smartphone, offering 5G on the go.

Critics labeled the iPhone 12 Apple’s biggest leap forward in years, with analysts suggesting that the Cupertino company will shift close to 70 million units before the end of 2020. As if the iPhone 12 range wasn’t popular enough, Apple has announced a partnership with carrier Verizon to make iPhone the most compelling business smartphone, offering 5G on the go.

iPHONE 12 FOR BUSINESS

Though we knew most of the iPhone 12’s design and infrastructure changes before Tim Cook announced its launch at a virtual event in September, critics and consumers alike were still overwhelmingly positive upon release. Apple says that iPhone 12 range - now available in four sizes, including a smaller mini model - ushers in a new era for smartphones, bringing 5G capabilities to the masses and unlocking exciting new possibilities with faster processors and advanced augmented reality tools. In a year where users are spending more time on their phones than ever before, it was little surprise that Apple struggled to keep up with demand with iPhone 12 shipments slipping. That’s on top of the staggered release, which saw the flagship iPhone 12 and premium iPhone 12 Pro released before the mini and Max versions.

Apple always knew that iPhone 12 was going to be popular. Research shows consumers are avoiding annual upgrades, holding onto devices for longer - on average two to three years, so the company pulled out all the stops to create a device as exciting as the iPhone X. A 5G iPhone has been on the cards for a number of years, and though Apple was not the first company to introduce a 5G modem, it is indeed the biggest 5G rollout of its kind.

In a partnership with Verizon, announced in mid-November, Apple will now make it easier for businesses to switch to the iPhone 12 range, allowing organizations to take advantage of 5G speeds and performance. The new program, the first of its kind from Apple, is called Fleet Swap and allows companies to trade in their fleet of company smartphones, regardless of their age, manufacturer, or current carrier, and move over to the iPhone 12 with no upfront cost. The idea is to make upgrading to iPhone 12 more accessible for firms of all shapes and sizes, and help Apple shift more stock in one of the company’s most challenging years.

As part of the new program, Verizon announced its first two indoor 5G ultrawideband services for enterprise customers, with General Motors and Honeywell enabling technology at their sites. General Motors introduces ultrawideband 5G at its Detroit-Hamtramck Assembly Center, the firm’s all-electric car plant. It demonstrates that carriers are positioning ultra wideband 5G as an enterprise feature rather than the lower-bandwidth 5G offered to consumers outdoors, and gives larger corporations direct access to 5G upgrades. What’s important to note, however, is that General Motors and Honeywell’s 5G projects are not private networks - consumers locally will be able to take advantage of faster 5G speeds.

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