AIRTAGS: NEXT-GENERATION TRACKING TECHNOLOGY HAS ARRIVED
AppleMagazine|AppleMagazine #497
Two years after they were first rumored, Apple finally lifted the lid on its tracking device AirTag at its Spring Loaded event in April, designed to help consumers keep track of items that matter most.

Combined with significant enhancements to the Find My app, including support for third-party accessories, there’s no excuse to lose personal belongings again.

INTRODUCING AIRTAG

Although the stunning new iMac and M1powered iPad Pro were the stars of the show at this year’s Spring Loaded event, held virtually in April to introduce products ahead of WWDC in June, Apple had another surprise up its sleeve: an introduction to the highly anticipated AirTag product, which was first revealed in iOS 13 beta code back in 2019. The new device, which retails for just $29 in the United States, can be attached to items such as handbags, backpacks, keys, soft toys, and more, and tap into Apple’s vast Find My network, allowing users to locate lost items, all whilst ensuring their location data remains private thanks to end-to-end encryption. Speaking at the April 20 event, Kaiann Drance, Apple’s vice president of Worldwide iPhone Product Marketing, said that the new capability was designed to “leveraging the vast Find My network, to help them keep track of and find the important items in their lives,” adding that “with its design, unparalleled finding experience, and built-in privacy and security features, AirTag will provide customers with another way to leverage the power of the ecosystem and enhance the versatility of iPhone.”

STUNNING DESIGN

Perhaps one of the most striking things about AirTag, especially when compared to similar products from Tile and Samsung, is its design. The small, lightweight, round devices feature stainless steel that has been precision etched polished, making them look like a futuristic currency for a future generation of extraterrestrials. For peace of mind and extreme usability, AirTag is IP67 water- and dust-resistant, and despite its $29 price tag, it comes with a built-in speaker that plays a sound to help locate the AirTag. In a perhaps surprising move for the Cupertino company, AirTag features a user-replaceable battery, and each coin battery lasts around a year with average AirTag use. What makes the AirTag experience even better is its unique pairing functionality - borrowed from AirPods - users simply need to bring their AirTag close to their smartphone, and Apple will automatically connect the two and name it for you.

It’s also possible to personalize your AirTag for free with engraving from the Apple website, either with text or using a range of 31 approved emoji, and because of its stunning design and finish, users can place their AirTag in their pocket or bag, or use a stunning accessory designed by Apple, like its durable Polyurethane Loop, or a Leather Key Ring, which looks stylish and is the ideal choice on sets of keys; you’ll never get locked out of the house again!

A NEXT-LEVEL USER INTERFACE

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