Prince Of Premieres
Yacht Style|Issue 57
Representing Princess in Southeast Asia since 1994, Boat Lagoon Yachting is also a distributor of Jeanneau and Sacs, and a Burgess representative. Vrit Yongsakul, Group Managing Director, explains why the dealership invests so much in bringing new models to Asia and how it’s able to offer clients a 360-degree service.
Bob Tan
Prince Of Premieres

Vrit, what are Boat Lagoon Yachting’s biggest strengths?

Our biggest strength is that we invest heavily not only in stock boats, which allows our clients to experience the latest models and see a range of possibilities available to suit their lifestyle and preferences, but also in our after-sales team and large-part inventory due to the scale of our operations and volume of boats. We wholly own, run and operate our marinas and shipyards, and are active boaters ourselves, so our understanding of boaters’ needs is unique.

In addition, Boat Lagoon Yachting offers luxury charter services for customers who would like to try boating and a dedicated yachtmanagement division, so we offer a unique turnkey service and full boating experience to our clients. We also have an active brokerage department and offer help with resale, allowing owners to upgrade easily as we provide part-exchange.

We continuously challenge ourselves to be the first to provide new experiences to our owners, be it rendezvous gatherings, events in unique places such as the Louis Vuitton event we did in Singapore’s Marina Bay, cruising along the Chao Phraya river in Bangkok, and even tailored cruises in the Mediterranean on our own yachts for our owners.

We also regularly organise Princess demos and dedicated training courses and workshops with both European and local OEM (original equipment manufacturers), shipyards and service suppliers at our own marina and shipyards.

Having operated in Southeast Asia since 1994, what do you think are the differences of the yachting market compared to other parts of Asia or more mature markets like Europe and the US?

This story is from the Issue 57 edition of Yacht Style.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.

This story is from the Issue 57 edition of Yacht Style.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.

MORE STORIES FROM YACHT STYLEView All
Wong Tet Choong - Singapore's Most Famous Sailor
Yacht Style

Wong Tet Choong - Singapore's Most Famous Sailor

TC Wong made global headlines last year when the rapid spread of Covid left him stranded at sea in his Leopard 50 for months until he was eventually allowed into Fiji, where he has remained since. Now, the adventurous 60-year-old is waiting for borders to open so he can continue his journey around the South Pacific on his beloved Ximula III.

time-read
9 mins  |
Issue 61
Burgess Marks New Milestone In Asia With 20th Superyacht Transaction
Yacht Style

Burgess Marks New Milestone In Asia With 20th Superyacht Transaction

Confirming its position as the regional leader in selling large yachts, Burgess’ recent sale of the 52m Amels Lind marked the 20th transaction by the brokerage house’s Asia team since it was formed in 2015.

time-read
3 mins  |
Issue 61
Premieres & Newcomers
Yacht Style

Premieres & Newcomers

Yacht Style provides an overview of this year’s exciting new models, with most on display at this year’s Cannes Yachting Festival and/or Monaco Yacht Show, some having shown earlier in the year and a couple making their debuts in other autumn shows around Europe.

time-read
10+ mins  |
Issue 61
Déjà Vu In Denmark
Yacht Style

Déjà Vu In Denmark

Halfway into SailGP’s second season, a familiar pattern begins to emerge. Australia, runaway winners of the first series, again top the table, despite having to sit out one of the four events held so far with gear failure.

time-read
4 mins  |
Issue 61
Galeon Spreads Its Wings
Yacht Style

Galeon Spreads Its Wings

With Hong Kong welcoming its first Galeon 640 Fly and 325 GTO this year and Asia’s latest 500 Fly arriving in Singapore, Yacht Style looks at the builder’s 20-year relationship with Tony Castro that has resulted in some of the world’s most innovative production motor yachts.

time-read
7 mins  |
Issue 61
How To Build A ‘Scent Wardrobe'!
Yacht Style

How To Build A ‘Scent Wardrobe'!

Johanna Monange founded Maison 21G in Singapore to offer customised scents for all clients and all occasions. The personal approach is proving popular, with growing understanding of how to build a ‘scent wardrobe’ and more boutiques opening around the city.

time-read
6 mins  |
Issue 61
Rolex Fastnet's “Coup De Cherbourg”
Yacht Style

Rolex Fastnet's “Coup De Cherbourg”

Fierce sou’west winds gusting 30 knots greeted 337 yachts starting the Rolex Fastnet Race, as the 49th edition of this famous offshore classic set off not for Plymouth as usual, but for Cherbourg in France, via Ireland’s Fastnet Rock.

time-read
7 mins  |
Issue 61
Stepping Out Of The Shadows
Yacht Style

Stepping Out Of The Shadows

As founder and Director of VP Yachts, Vivian Chan is quickly making a name for herself as the Hong Kong dealer for Italian builder Sessa, even if it appears a world away from her other role as General Manager of her family’s Sun Hing Shipyard.

time-read
7 mins  |
Issue 61
From Pollution To Purpose
Yacht Style

From Pollution To Purpose

Former Singapore Idol finalist and TV producer Mathilda D’silva explains how the Ocean Purpose Project evolved from what she saw on and around her hometown beach in Pasir Ris.

time-read
4 mins  |
Issue 61
TECH GIANT
Yacht Style

TECH GIANT

Camper & Nicholsons’ recent achievements include selling the 105m Lady Moura and adding the 126m Octopus to its charter and management fleets, but CEO Paolo Casani is most excited about the company’s focus on proprietary technology to engage clients in the new era.

time-read
10 mins  |
Issue 61