Big Picture
Yacht Style|Issue 58
Julia Stewart, Director of Imperial, explains how the Monaco-headquartered company has risen to manage some of the globe’s most spectacular superyachts and work so closely with the world’s leading builders.
Nick Hung

Can you paint an overview of Imperial and how it has become associated with so many of the biggest superyacht projects?

We believe in a detail-orientated approach as we are handling legendary superyachts. We leave nothing to chance and supervise every detail. Our yachts are very popular choices for charter because of high service standards, safety without compromises and perfect technical condition.

Our Monaco office is the heart of our activity and we also have offices located at leading shipyards in Germany, Netherlands and Italy to supervise new builds and refits on a day-to-day basis to protect owners’ interests. We have large new build and operational teams managing over 1,000 crew members worldwide. In addition, we have skilled HR and in-house legal teams.

How has Imperial’s business changed in the last few years as you’ve become known for working with some of the world’s biggest new superyachts?

We have sold more new-build projects and are currently supervising constructions at major European yards. Imperial is doing more hulls in the 100m-plus segment because we have proven management expertise and the specialist knowledge to control budgets as well as deliver the best result for the owners.

Our delivered yachts speak for themselves. Imperial supervised construction and are Exclusive Central Charter Agents for Lana (Benetti 107m) and Flying Fox (Lürssen 136m). Furthermore, we are also experts in new construction such as Amadea (Lürssen 106.1m).

How would you rank the value of your various business divisions?

Imperial does not rely on one area of business, yet we have a firm core foundation based on the supervision of new builds and management, as well as strong sales and charter departments.

What are some of the projects that have elevated Imperial in term of recognition and earned the respect of your competitors?

Imperial respects the success of all brokerage firms as we believe healthy competition inspires us to do our best, not simply ‘good enough’. Imperial is unique because we have delivered more new build projects than any other brokerage house in the past decade.

We have technical, operational and interior managers that follow a meticulous management style. Our success stands out among the industry, with vessels such as Flying Fox, Lana, RoMEA (Abeking & Rasmussen 81.8m) and Lili (Amels 55m) creating a new standard of charter. Imperial is the owner’s representative and supervisor for operational, technical and interior aspects.

Imperial is smaller than some other companies in your sector. Would you like to scale up in terms of staffing and offices?

We utilise a different strategy as we have less sales offices but more on-site offices at major German, Dutch and Italian shipyards. Imperial supervises the new construction from these offices and therefore has real-time updates and can facilitate the owner’s requests right away. Having all hands on deck is a real strength of ours. With the development of Covid-19, it became even more evident that we do not need many sales offices to succeed but we must have substance and a strong operational core.

Which builders have you worked with most often in new builds?

Continue reading your story on the app

Continue reading your story in the magazine

MORE STORIES FROM YACHT STYLEView All

Wong Tet Choong - Singapore's Most Famous Sailor

TC Wong made global headlines last year when the rapid spread of Covid left him stranded at sea in his Leopard 50 for months until he was eventually allowed into Fiji, where he has remained since. Now, the adventurous 60-year-old is waiting for borders to open so he can continue his journey around the South Pacific on his beloved Ximula III.

9 mins read
Yacht Style
Issue 61

Burgess Marks New Milestone In Asia With 20th Superyacht Transaction

Confirming its position as the regional leader in selling large yachts, Burgess’ recent sale of the 52m Amels Lind marked the 20th transaction by the brokerage house’s Asia team since it was formed in 2015.

3 mins read
Yacht Style
Issue 61

Premieres & Newcomers

Yacht Style provides an overview of this year’s exciting new models, with most on display at this year’s Cannes Yachting Festival and/or Monaco Yacht Show, some having shown earlier in the year and a couple making their debuts in other autumn shows around Europe.

10+ mins read
Yacht Style
Issue 61

Déjà Vu In Denmark

Halfway into SailGP’s second season, a familiar pattern begins to emerge. Australia, runaway winners of the first series, again top the table, despite having to sit out one of the four events held so far with gear failure.

4 mins read
Yacht Style
Issue 61

Galeon Spreads Its Wings

With Hong Kong welcoming its first Galeon 640 Fly and 325 GTO this year and Asia’s latest 500 Fly arriving in Singapore, Yacht Style looks at the builder’s 20-year relationship with Tony Castro that has resulted in some of the world’s most innovative production motor yachts.

7 mins read
Yacht Style
Issue 61

How To Build A ‘Scent Wardrobe'!

Johanna Monange founded Maison 21G in Singapore to offer customised scents for all clients and all occasions. The personal approach is proving popular, with growing understanding of how to build a ‘scent wardrobe’ and more boutiques opening around the city.

6 mins read
Yacht Style
Issue 61

Rolex Fastnet's “Coup De Cherbourg”

Fierce sou’west winds gusting 30 knots greeted 337 yachts starting the Rolex Fastnet Race, as the 49th edition of this famous offshore classic set off not for Plymouth as usual, but for Cherbourg in France, via Ireland’s Fastnet Rock.

7 mins read
Yacht Style
Issue 61

Stepping Out Of The Shadows

As founder and Director of VP Yachts, Vivian Chan is quickly making a name for herself as the Hong Kong dealer for Italian builder Sessa, even if it appears a world away from her other role as General Manager of her family’s Sun Hing Shipyard.

7 mins read
Yacht Style
Issue 61

From Pollution To Purpose

Former Singapore Idol finalist and TV producer Mathilda D’silva explains how the Ocean Purpose Project evolved from what she saw on and around her hometown beach in Pasir Ris.

4 mins read
Yacht Style
Issue 61

TECH GIANT

Camper & Nicholsons’ recent achievements include selling the 105m Lady Moura and adding the 126m Octopus to its charter and management fleets, but CEO Paolo Casani is most excited about the company’s focus on proprietary technology to engage clients in the new era.

10 mins read
Yacht Style
Issue 61