Nutraceuticals! An Ounce of Prevention, Worth the Pound of Cure
SportzBusiness|August 2021
Ever since Covid - 19 pandemic outbreak, maintaining personal health became the greatest concern of the general public; which drove nutraceutical markets to shatter their own sales record.
Deepthi Devatha
Nutraceuticals! An Ounce of Prevention, Worth the Pound of Cure

Nutrition has a powerful impact on human health. The nature, quantity and timing of the intake of several nutrients directly affect metabolism, immunity and the development of major lifestyle diseases. The risk of deficiencies for several nutrients can be eliminated with the intake of nutritional supplementation and consumption of fortified food. Nutraceuticals are famous for their ability to supplement and complement regular diet and boost innate immunity, thus play a major role in preventive healthcare.

The public, concerned with pandemics outbreaks, have wished to boost their immunity which increased the intake of immunity-boosting foods and supplements, and multivitamins to tremendous levels. Vit C, Vit D, Omega-3 and probiotics have revised their share in the market like never before. This shift from the usual self-indulgent lifestyle will remain for the foreseeable future.

This story is from the August 2021 edition of SportzBusiness.

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This story is from the August 2021 edition of SportzBusiness.

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