So what if there was a premium golf ball that golfers can afford to play and lose?
That question prompted the birth of Sugar Golf out of Austin, Texas, one of a number of companies engaged in the burgeoning direct-to-consumer golf ball business. McCormick said he saw no reason why high-quality, premium golf balls should cost so much that golfers would fear losing them to a watery grave.
This story is from the January 2022 edition of Golf Asia.
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This story is from the January 2022 edition of Golf Asia.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
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