Epoca R60
Cyclist Middle East|November 2017

Old hands turn new tricks with this race-bred Italian custom build

James spender
Epoca R60

This bike began life on the back of a beer mat. Admittedly that beer mat was then photographed, emailed and digitally rendered in CAD by Epoca, but nonetheless, it started out as a badly drawn pipe dream that I honestly never thought would happen. After all, who would ever decide it was a good idea to paint an octopus on a bicycle?

Well, Vincenzo Nibali for one. Sort of. The Merida he pedalled in this year’s Giro went for a similar theme, only his was a ribbon wrapped around the head and top tube instead of a cephalopod’s tentacles (and anyway, mine came first). Regardless, the aesthetic is similar, and when Epoca said I could have whatever custom paint job I wanted for my R60 test bike, I decided on an octopus.

I’m not sure why. It could be something to do with the fact that I was in a pub at the time. Which would explain the beer mat. Anyway, this is how I come to be testing a bespoke Italian carbon bike with an octopus wrapped around the frame.

The family

Epoca is technically only 14 years old, although those behind the brand trace its roots back to 1952 when Mario Bittante set up La Ver Mec in Rosa, Italy, fabricating frames for other brands. As a means of protection against a future in which its contract clients shifted production to the Far East, Bittante, his son Gerardo and son-in-law Valentino Stocchero (who married daughter Patrizia, who also works at the company) decided La Ver Mec should set up a bike brand of its own.

Most of the big Italian marques now fabricate their frames in the Far East, meaning there are few bike companies that can still boast a bicycle entirely made in Italy, and even fewer that can boast as much experience building bicycles as Epoca.

This story is from the November 2017 edition of Cyclist Middle East.

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This story is from the November 2017 edition of Cyclist Middle East.

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