Few would argue that the 20-year-old Yorkshireman is not WorldTour material, despite his tender years.
And yet at Trinity Racing – a team essentially built around him and named after his management company – Pidcock isn’t even in a UCI team. However, also key in his set-up is his sponsorship deal with Red Bull, whose striking helmet livery you will inevitably see him racing in, whether on-road, cyclocross or MTB. Current titles on his palmarès include those of national champion in cross and also Under-23 MTB; he is also the current U23 Paris-Roubaix champ.
We are almost conditioned to seeing the fabled and extremely effective yellow brick road from GB track to GB road to the cycling Land of Oz that is the WorldTour, but Pidcock has made his own pathway. It’s almost as if he is dabbling a bit here, a bit there, trying to make up his mind as to which sporting arena he most fancies becoming a fulltime elite level world-beater in, and Red Bull facilitates that.
“Doing cool stuff is what their brand is all about, and doing three different disciplines is cool,” says Pidcock, on whom the marketing responsibilities that come with the elite level sport are certainly not lost. “I think also being a sportsman is about elite performance, and also being someone that’s marketable. And doing three different things, three different ways to market them I guess is three different opportunities.”
هذه القصة مأخوذة من طبعة June 11, 2020 من CYCLING WEEKLY.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 8500 مجلة وصحيفة.
بالفعل مشترك ? تسجيل الدخول
هذه القصة مأخوذة من طبعة June 11, 2020 من CYCLING WEEKLY.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 8500 مجلة وصحيفة.
بالفعل مشترك? تسجيل الدخول
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