Covid cost rise puts Canyon-dhb-Sungod future in doubt
CYCLING WEEKLY|September 23, 2021
Team manager tells Vern Pitt additional funds are needed to keep the squad at its current level
Vern Pitt
Covid cost rise puts Canyon-dhb-Sungod future in doubt

One of Britain’s top teams could be forced to close if it doesn’t find more sponsors to cover the increased costs from Covid-19.

Canyon-dhb-Sungod has been one of the UK’s most successful teams in recent years and just wrapped up the Tour of Britain – the biggest race of the year for domestic teams – winning both the King of the Mountains and the sprints jerseys.

But with increased costs from racing in Europe, manager Tim Elverson has said he could struggle to fund the team in 2022. “Covid has brought in larger costs, travel is much, much more expensive, you have to put riders in hotels for longer because you have to bubble them. So the costs for a one-day race have nearly doubled,” he said.

“What I thought was a correct budget for this year has been massively impacted. And I’ve ended up personally filling the gap. I can’t do that next year. Therefore I need to find an additional sponsor to fill that gap.”

Elverson said that while his current sponsors were keen to continue he didn’t currently have the deals completed and there was no guarantee that they would be able to cover the additional cost.

He added that he could drop the team’s programme down to try and cut costs but he wasn’t interested in doing that. “I’m not prepared to be worse,” he said.

This story is from the September 23, 2021 edition of CYCLING WEEKLY.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.

This story is from the September 23, 2021 edition of CYCLING WEEKLY.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.

MORE STORIES FROM CYCLING WEEKLYView All
Giant TCR Composite Gold
Cycling Weekly

Giant TCR Composite Gold

If this bike looks opulent, over the top and über-bling now, imagine the reaction of the bike-buying public 22 years ago when it was unveiled as a special limited edition made with real gold plate and costing the unthinkable sum of $10,000.

time-read
1 min  |
April 11, 2024
WATT WORKS FOR ME Kasia Niewiadoma
Cycling Weekly

WATT WORKS FOR ME Kasia Niewiadoma

The Tour of Flanders runner-up talks lost bikes, altitude training and strength workouts

time-read
2 mins  |
April 11, 2024
BREWING A BOOST
Cycling Weekly

BREWING A BOOST

Coffee and cycling may be inextricably linked, but does the black stuff really improve our performance on the bike? Lexie Williamson investigates

time-read
7 mins  |
April 11, 2024
Soto Helix Coffee Maker - £21.95
Cycling Weekly

Soto Helix Coffee Maker - £21.95

I really love the minimalism of this coffee brewer. It's a pour over stripped to its bare essentials: a conical spring that can hold a paper filter, and then compresses nearly flat when not in use.

time-read
1 min  |
April 11, 2024
Stanley Classic Perfect-Brew Pour Over
Cycling Weekly

Stanley Classic Perfect-Brew Pour Over

The Stanley Perfect-Brew Pour Over is the second simplest coffee maker on test, beaten only by the incredibly minimalist Soto Helix.

time-read
1 min  |
April 11, 2024
GSI Mini Espresso Set 1 Cup - £51.50
Cycling Weekly

GSI Mini Espresso Set 1 Cup - £51.50

Starting off with the coffee makers that require a heat source, we have the GSI Outdoors Mini Espresso Set 1 Cup.

time-read
1 min  |
April 11, 2024
How do I up my coffee game?
Cycling Weekly

How do I up my coffee game?

How does the average Joe make the perfect mug of Joe? We sent Joe Baker to find out

time-read
3 mins  |
April 11, 2024
THE HUB
Cycling Weekly

THE HUB

All the news you might have missed from the last seven days

time-read
2 mins  |
April 11, 2024
GOING FULL BEANS
Cycling Weekly

GOING FULL BEANS

Most cyclists enjoy a decent coffee, but some take it a step further. CW meets five self-declared obsessives who have pushed their twin passions, bikes and beans, to the nth degree

time-read
6 mins  |
April 11, 2024
A love affair
Cycling Weekly

A love affair

Coffee connoisseur Adam Becket delves into the storied yet mysterious relationship between cycling and the original energy drink

time-read
7 mins  |
April 11, 2024