Often, the questions the magazine receives revolve around this notion: “My school has been closed for a long time, and I still have to pay rent. My state says I can’t teach inside, so I want to start holding class outside. Do you have any suggestions?”
In this installment of Better Business and the next, I’ll shed some light on the subject.
Let’s assume that you live in a locale where state and local officials have issued orders keeping you from conducting class in your school or orders that restrict the number of people allowed inside. I’m a school owner in San Diego County, so I know of what I speak. I also know that even if you’ve been doing Zoom and/or Facebook Live classes like I have, it’s important to do whatever it takes to teach in person, to make things seem as normal as possible for students. How do you make things seem normal in a pandemic? I’ll tell you what we did.
I decided to nickname the alley in back of our school the “outdoor dojo.” I ordered a big banner that says OUTDOOR KARATE, rationalizing that it would convey to prospective students the existence of this new training space. To reach those people, I often affix the sign to the side of my SUV and park it on the street. Sometimes I hang the sign in front of our school.
The reason I’m passing along this tactic first is I know it works. We’ve had sign-ups who told the staff that they saw our banner and it was the reason they came in. We’ve also had longtime students who feared training inside say they noticed the banner while driving by and were inspired to return to outdoor lessons.
Continue reading your story on the app
Continue reading your story in the magazine
Two Out of Three Ain’t Bad — For Most People. For STAMP FAIRTEX, However, It’s Not Enough!
WATCH YOUR WORDS
THINK ABOUT HOW WORDS SPOKEN OR HEARD CAN INFLUENCE THE WAY WE TRAIN IN THE DOJO. THOSE SAME WORDS CAN INFLUENCE THE WAY WE MOVE OUR BODIES.
RANDOM THOUGHTS WITH RICKSON GRACIE
RICKSON GRACIE IS WIDELY REGARDED AS THE BEST OF THE BEST IN BRAZILIAN JIU-JITSU, BUT HE’S SO MUCH MORE THAN THAT. HE’S A WARRIOR, A PHILOSOPHER, A THINKER, AN INSPIRATION AND A ROLE MODEL. WHICH IS WHY WE’RE PRESENTING THESE GLIMPSES OF THE MAN THAT NOT MANY BLACK BELT READERS HAVE SEEN.
IN LIFE, DRAWING COROLLARIES BETWEEN RELATED SUBJECTS IS INTERESTING AND OFTEN ENLIGHTENING. IN PARTICULAR, COROLLARIES BETWEEN WARFIGHTING AND PERSONAL COMBAT CAN TEACH US MUCH.
JEET KUNE DO COMMUNITY BIDS FAREWELL TO TAKY KIMURA
MEMBERS OF THE MARTIAL ARTS COMMUNITY — AND FOLLOWERS OF THE ARTS OF BRUCE LEE, IN PARTICULAR — SUFFERED A LOSS ON JANUARY 7, 2021, WHEN SEATTLEBASED INSTRUCTOR TAKY KIMURA PASSED AWAY AT AGE 96. HE HAD BEEN THE MOST SENIOR LIVING STUDENT OF LEE AND ONE OF ONLY THREE PEOPLE (ALONG WITH DAN INOSANTO AND THE LATE JAMES YIMM LEE) CERTIFIED BY LEE TO TEACH. “SPEAKING FOR MYSELF — AND I KNOW BRUCE WOULD HAVE FELT THIS WAY, AS WELL — IT WAS A PRIVILEGE TO HAVE HAD TAKY AS A PART OF MY LIFE,” SAID LINDA LEE CADWELL, LEE’S WIDOW.
THE DANGAL IN THE JUNGLE, PART 1
YOU KNOW YOU’RE SOMEBODY WHEN YOU’VE APPEARED ON AN INDIAN DANGAL POSTER — IN OTHER WORDS, IN A WRESTLING ADVERTISEMENT.
EVICTION NOTICE! WHEN YOU'RE FORCED TO TEACH OUTSIDE, PART 1
FROM THE DAY BLACK BELT WAS FOUNDED, MARTIAL ARTISTS HAVE LOOKED TO THE MAGAZINE FOR GUIDANCE ON CURRENT TRENDS IN THE ARTS, FROM KICKBOXING IN THE 1970s TO GROUND FIGHTING AND REALITY-BASED SELF-DEFENSE IN THE 2000s. NOWADAYS, THE HOT TOPIC IS, UNFORTUNATELY, SCHOOL SURVIVAL IN THE ERA OF COVID.
WING CHUN'S LINK TO TRIADS It's Not What You Think!
One of the most popular systems of kung fu in the world today is wing chun. It was cast into the international spotlight by Bruce Lee, whose formal training started in the art, but its popularity has exploded since Donnie Yen brought founder Ip Man to life in four blockbuster movies.
11 TIME-TESTED TOOLS You Need for Close-Quarters Combat Courtesy of the Ancient Greek Art OF PANKRATION!
A LOVE LETTER TO BRAZILIAN JIU-JITSU
When actor Sean Patrick Flanery (The Boondock Saints, The Young Indiana Jones Chronicles) was a kid, a prophetic event occurred, one that contradicts the oft-heard phrase that says what happens in Vegas stays in Vegas. Why do I say “prophetic”? Because if what happened had stayed in Vegas, Flanery still might be digging ditches instead of using that moment in time to forge a future that led to Born a Champion.
Facebook Won't Apologize for Instagram Youth
It’s making a kid-focused version of its photo-sharing app, regardless of what critics say
APPLE'S iPHONE PRIVACY CLAMPDOWN ARRIVES AFTER 7-MONTH DELAY
Apple is following through on its pledge to crack down on Facebook and other snoopy apps that secretly shadow people on their iPhones in order to target more advertising at users.
FACEBOOK REPORTS SOARING QUARTERLY AD REVENUE, STOCK JUMPS
Facebook’s stock jumped Wednesday into record territory after the social media giant reported stronger-than-expected results for the first quarter thanks to soaring ad revenue.
How to Make Your Windows PC Boot Faster
Computers have come a long way since the beige boxes of old, but even with speeds measured in gigahertz and gigabytes per second, they still involve some occasional waiting.
10 Simple Ways to Make Better To-Do Lists
How effective is your to-do list? Does it help you plan your day and nudge you to prioritize the right tasks? Or is it a never-ending inventory of tasks you feel guilty for not having done yet, and now you’re not going to do any of them? A good to-do list should serve you. You should not be at its mercy.
FEED YOUR MIND. FEAST YOUR EYES.
Hot Plots Preview!
BOLD AND BEAUTIFUL Eric Turns To Donna
APPLE UNVEILS NEW PRODUCTS, SCHEDULES PRIVACY CRACKDOWN
Apple spruced up its product line at an event Tuesday while slipping in quiet notice of a software update, now due next week, designed to enhance the privacy of iPhone users at the expense of digital advertisers such as Facebook.
IS THIS A NEW AGE OF CULTISM— OR A NEW CULT PANIC?
VIBRANT LIVING It's Your Move!
The region is rich in upscale downsizing options.