TVR Reveals ‘Electrifying' New Coupé to Customers
Autocar UK|March 22,2017

Reborn British firm keeps its customers warm by giving them a secret preview of the new V8 two-seater, which is still at least a year from launch

Steve Cropley

TVR’s new super-sports coupé has been revealed at last — but only to the exclusive group of enthusiasts who have already agreed to buy one.

The car, a 200mph, front engined V8 two-seater, very much in character with the traditional Blackpool TVRs but entirely new from the ground up, is being unveiled in a series of secret launches at designer Gordon Murray’s HQ near Guildford, Surrey. Only those who have already placed a deposit are invited.

The company is swearing its customers to secrecy — to the extent of asking them to sign confidentiality agreements — because it has elected not to show the car’s finished look in public until an official unveiling in September.

First customers are seeing the car in groups of about 30, at intimate meetings with designers and company principals, held on Saturdays and Sundays over two weekends. Proceedings start with a briefing on the car’s all-new mechanical specification, including details on aerodynamics, lightweight construction and crash safety, before the fully detailed model is dramatically revealed.

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