What are some of the headline points that have affected public behaviour?
Prof John Drury From the beginning there’s been consistent evidence of some of the factors that matter. One of the things is the belief in the extent to which the coronavirus measures are effective. Another one is the extent to which there is a threat. The greater the R number [the R number is how many people one infected person will pass the disease to], the more adherence there is.
But things like your sense of solidarity are also important. People are doing it for others, not necessarily for themselves. The sense of fairness or justice. That’s come up with the new tiers, but in fact it’s always been a factor. And then linking these, is confidence in what the government is doing. There was a good panel survey carried out by University College London, which found that confidence in the government was the major predictor of adherence to many of the behaviours we were asked to engage in.
What role does the sense of personal reward play?
For most people, there’s not a lot in it. It’s a minority of people – one in 100 – who might suffer fatalities. We are doing it for others. This is a debate to be had about the role of sacrifice. There was a good review published by my colleagues Prof Susan Michie and Prof Robert West, which looked at whether there was any evidence for fatigue over time, and they decided that there wasn’t. Look at other kinds of events where people make a sacrifice, like marathon running and religious festivals. These are physical endurance events. And people will do these things for a greater cause.
What sort of effect do you think a punishment, such as a fine, has on behaviour?
This story is from the May/June 2021 edition of Very Interesting.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the May/June 2021 edition of Very Interesting.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
Already a subscriber? Sign In
HOW TO MASTER YOUR METABOLISM
Ready to welcome a leaner, healthier you? It's time for a metabolic makeover. With a few simple, research-backed changes, you can supercharge your body's calorie-burning
A BLUEPRINT FOR ANTI AGEING
Science says it's time to rethink - and take control - of our body's age. Here's how to slow, halt and potentially turn back your biological clock
THE BROKEN MIRROR
Body dysmorphia - the all-consuming obsession with perceived flaws in our looks - is sweeping the globe. One in five young people is thought to be affected. What can be done and how is tech changing the way we see ourselves?
SCROLL REVERSAL
Losing days by endlessly scrolling on your smartphone? You're not alone. Perhaps neuroscience can help us beat the urge
Going back to the moon
ARTEMIS AND A NEW DAWN OF LUNAR EXPLORATION
SAD CLOWN PARADOX: WHY TEARS OFTEN LIE BEHIND THE LAUGHS
Mental health issues are common among comedians and performing is just one way they can self-medicate
INDOOR AIR POLLUTION: HOW COOKING CAN DAMAGE YOUR DNA
From roast dinners to scented candles, there are potentially harmful pollutants lurking in every home
FARM OF THE FUTURE
Join the BBC's Planet Earth III film crew and go behind the scenes in the city farm that's transforming fields into towers and running almost everything with robots
COULD ONE BOMB DESTROY THE WORLD?
How big a bang are arms manufacturers capable of creating?
THE THREAT OF DAY ZERO
Queues at public water taps could become normal. What can we do to avoid them?