Polaroid Now+: A Terrific Tool
PC Magazine|October 2021
REVIEWS/CONSUMER ELECTRONICS
JIM FISHER

Polaroid Now+

PROS Big, square instant photos. Color, black and white, and limited-run films. Easy one-button operation. Smartphone app for creative control. Tripod socket. Convenient USB charging.

CONS Color film delivers inconsistent results. No selfie mirror. The film is expensive.

BOTTOM LINE The Polaroid Now+ is an instant camera with a companion app for manual exposure control. It’s a terrific tool for artists and creators, but you pay more for its film than with rival Fujifilm’s Instax Square system.

Polaroid is following last year’s Now instant camera with a Bluetooth-connected model, fittingly called the Now+ ($149.99). For an extra $50, the Now+ includes features artistic photographers will love, including app-based manual control and a set of creative filters. Polaroid is also back to making interesting film stocks beyond the basic color and black and white options, adding some appeal for out-of-the-box photographers working in the instant medium. It remains more of a niche choice for artists and is pricier to buy and feed compared with our Editors’ Choice winner, the Fujifilm Instax SQ1. But if you’re in that niche, be happy to know that the Now+ lives up to the Polaroid name.

RETRO LOOKS IN THREE COLORS

The Now+ uses the same film packs as vintage cameras from the 1980s. Because of this, its form factor isn’t too far off—the system used to expose and eject the film dictates the camera’s general shape and size. Polaroid’s designers are taking aesthetic cues from days of yore as well: You can get the Now+ in black or white, each with the iconic Polaroid rainbow stripe logo.

We received the third color option, Blue Gray, one that is sold directly only through Polaroid’s site. It’s a little more understated, without the bold rainbow. The shutter button pops visually—its glossy red sheen stands out against the matte-blue body.

The camera is light, just shy of a pound, even though it’s a little bulky, about 3.7 by 4.2 by 5.6 inches (HWD). Everything is plastic, so the lack of heft isn’t surprising. Film loads in the front and the lens is centered just above. The flash and shutter release is at the left, and the optical viewfinder and plus button are opposite.

Continue reading your story on the app

Continue reading your story in the magazine

MORE STORIES FROM PC MAGAZINEView All

THE HOTTEST TECH TOYS FOR KIDS

From a build-it-yourself space station to a portable storyteller to Harry Potter’s Hedwig, here are the 2021 tech toys that’ll bring the kids in your life a ton of fun

4 mins read
PC Magazine
December 2021

MicrosoftOneDrive Is Ditching Windows 7, 8, and 8.1

The cloud storage platform will drop support for older versions of Windows in early 2022.

1 min read
PC Magazine
December 2021

THE BEST PRODUCTS OF 2021

You need only one list this holiday season when you’re buying tech gifts. Here’s PCMag’s annual collection of the 101 most exceptional products tested and rated by our experts in the past year.

10+ mins read
PC Magazine
December 2021

Facebook Shuts Down Its Facial-Recognition System

Facebook doesn’t point to a single incident that prompted the decision, but it comes as facial-recognition systems (and the social network in general) have come under fire.

2 mins read
PC Magazine
December 2021

SNK vs. Capcom: The Match of the Millennium (for PC): Rich Fighting Game

Potent pocket fighting on PC

6 mins read
PC Magazine
December 2021

Razer Blade 15 Advanced Model (Late 2021): Perennial Gaming Favorite

Faster CPU, better webcam bolster the beloved Blade 15

9 mins read
PC Magazine
December 2021

HP Chromebook x2 (2021): A Clever Combination

The best Chrome OS detachable of 2018 returns strong B

7 mins read
PC Magazine
December 2021

Beats Fit Pro: Solid ANC

A bass-heavy alternative to the AirPods Pro

9 mins read
PC Magazine
December 2021

Apple iPhone 13: A Battery-Life Beast

The Apple iPhone 13 is a battery-life beast, with far greater longevity than previous midrange smartphones.

10+ mins read
PC Magazine
November 2021

HOW TO USE SNAP LAYOUTS IN WINDOWS 11

Windows 11 may be better known for its centered taskbar and rounded window borders, but the new Snap Layouts feature (sometimes also called Snap Assist) might be a more useful UI innovation. Windows, as its name implies, has long been excellent at managing and rearranging program windows, but Snap Layouts elevate the operating system (OS) to the next level.

4 mins read
PC Magazine
November 2021
RELATED STORIES

For Keepsakes

Polaroid’s Hi-Print transforms your favorite digital photos into immediate souvenirs

2 mins read
Bloomberg Businessweek
October 11, 2021

AN EXCLUSIVE INTERVIEW WITH IVAN JOSHUA LOH

Ivan Joshua Loh, Is a Fuji X-photographer, an International award-winning photographer, known for his quirky and different approach through his lens.

6 mins read
Lens Magazine
April 2021

Old Fashion and True Moments

Film Photography is a big world of its own, with various techniques, cameras, and actions. Old-time photography is priceless; it is a living testimonial of rich heritage.

3 mins read
Lens Magazine
March 2021

MY LOVE-HATE RELATIONSHIP WITH LANDSCAPES

My relationship with landscapes is one of a love-hate nature.

3 mins read
Lens Magazine
February 2021

Six Types of Heaven Sent Visions

Have you experienced something you couldn’t explain? An image that warned you of impending danger? A voice that brought you comfort when you needed it most? You may have experienced a prophetic vision. According to preacher and writer Dr. James W. Goll, there are 12 types of prophetic visions in the Bible. As Dr. Goll says, “Prophetic visions are not just for prophets.” They’re signs and messages from God we still experience today. Here are six of types of them:

2 mins read
Mysterious Ways
August/September 2020

Pushing the BOUNDARIES of Creativity

The studio offers unlimited options and creativity.

3 mins read
Lens Magazine
May 2020

Photographer José Jeuland New Photography Project and Exclusive Interview

Haenyeo, Women Divers Of The Sea . Jeju Island, South Korea

10+ mins read
Lens Magazine
January 2020

Yurt Life

Sleeping in the wilds of a Bed-Stuy backyard gets analog-camera guru Kyle Depew into nature. (It saves on rent, too.)

1 min read
New York magazine
December 23, 2019 - January 5, 2020

Crave - The Gear We're Lusting After

Feed your mind. Feast your eyes.

2 mins read
Mac Life
January 2020

Fujifilm Unveils Instax Mini Evo

Fujifilm has announced the introduction of the Instax Mini Evo Hybrid Instant Camera (Mini Evo). “The Instax Mini Evo Hybrid Instant Camera offers a unique way to chronicle life’s milestones,” said Manny Almeida, division president, Imaging Division, Fujifilm North America Corporation.

1 min read
Smart Photography
December 2021